Fred Killeen Chief Technology Officer – IT, General Motors
The World is Changing … • Population outside of North America and Europe: • 83% today • 88% in 2050 • In 2020, the middle class in developing nations will total 1.2B, more than the population of Europe and North America • Chinese urbanization: 40% today, 73% by 2050 • India urbanization: 33% today, 55% by 2050 • 90% of all children under 15 live in developing countries • By 2020, China will be 35% of the global electric vehicle market • Asia and Africa hold 80% of the worlds population, 51% of the worlds GDP
Global Markets are Key to GM’s Success We design, build and sell globally GM China GM and its partners produce vehicles in 31 countries and we do business in 120 countries. 3
Globalization Requires Global Teamwork • Designing, building and selling globally, requires daily collaboration of • designers, product and manufacturing engineers, buyers, logistics managers, … • From Different Countries, Languages, Cultures and Time Zones • With Joint Ventures • With Suppliers
This Challenge is not Unique to GM To effectively compete, global resources must be leveraged and must effectively work together – the best TEAM will win Culture Language Time Zones • How can technology aid collaborationbetween personnel globally to make better and faster decisions that will reduce the vehicle development time and deliver a higher quality product?
How Do We Solve This Problem? • Today's real time communication tools like IM, video chat, web conferencing, ... help support discussion • But, they all require all participants to speak the same language, be available at the same time and most times require use of the same tools. • Current capabilities today are not a substitute for travel but global travel is inefficient and expensive. • What are the alternatives? • Are there technologies (like Google Talk does for IM) that can help transcend language barriers – through real time translation services? • What role can real-time video play and what can be done to reduce the impact of latency and bandwidth consumption? Can this eliminate some component of travel. • What technologies, tools and processes can be used to enable rich asynchronous communication to address time differences?
Questions Buick Regal, 2011