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Prancercise

Prancercise. A Viral Vriday Demonstration by Mrs. Coupe. The Original Prancercise Video. http://www.youtube.com/watch?v=o-50GjySwew#action= share. Origins.

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Prancercise

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  1. Prancercise A Viral Vriday Demonstration by Mrs. Coupe

  2. The Original Prancercise Video • http://www.youtube.com/watch?v=o-50GjySwew#action=share

  3. Origins • Prancercise is an exercise developed by Florida resident Joanna Rohrback that involves dancing in a similar fashion to a horse’s gait. The regimen gained notoriety when a demonstration video began circulating online in May of 2013. • On December 12th, 2012, the Prancercise YouTube channel uploaded a video titled “Prancercise: A Fitness Workout,” which featured Rohrback performing various dance moves while walking down a pathway in a park. • As of June 2013, the video had received over five million views and 200 comments.

  4. Spread • May 25th, 2013: posted to reddit • May 28th: the video was highlighted on the viral content site BuzzFeed, where it received over 38,700 views and 6,500 Facebook likes in the first six days. • May 29th: Archie McPhee uploaded a video to YouTube featuring a man Prancercising while wearing a unicorn-themed horse-head mask. In the following five days, the video accumulated 73,000 views. • http://www.youtube.com/watch?v=suau3znYlgo#action=share • May 30th: The Week published an article about the exercise, revealing that Rohrback invented the regimen back in 1989. That same day, CNBC[6] published an interview with Rohrback, who responded to those making fun of her video saying, “Let them laugh.” Also on May 30th, The Daily Beast published another interview with Rohrback in which she explained that she invented the exercise while walking down the street in the late 1980s. • “I must have heard a really good song I liked on the radio. I started moving in a rhythmic way, using ankle weights. And it just evolved.” • May 31st: Time Magazine highlighted the video on their Newsfeed blog. • June 1st: Rohrbackappeared on Inside Edition to promote and demonstrate her exercise. Also on June 1st, ABC News published an article comparing Prancercise to other bizarre workouts, including “treadmill dancing” and the “heel hop workout.” • September 16th: The fame of Prancercise reaches new heights with a pistachio commercial. • http://www.youtube.com/watch?v=l3lRp1vivSo

  5. Participation • The cheesier the better! • http://www.youtube.com/watch?v=RgOA5fBNrek#t=11 • http://www.youtube.com/watch?v=zyrjgAeCp20#t=21 • http://www.funnyordie.com/videos/248c7c7edb/so-you-think-you-can-prance?playlist=featured_videos

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