1 / 8

Subtle Advertising

Subtle Advertising. Product Placement: Wall-E. Featured brands: Apple, NASA, Playmate, Rubik's Cube, Zippo . Product Placement: Hancock.

jin
Télécharger la présentation

Subtle Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Subtle Advertising

  2. Product Placement: Wall-E Featured brands: Apple, NASA, Playmate, Rubik's Cube, Zippo

  3. Product Placement: Hancock Featured brands: BMW, Cadillac, Capitol Records, Chevrolet, Christian Dior, Coca-Cola, Dasani, Datascope, Dodge, Dunkin' Donuts, Everest, FedEx, Fitovers, Ford, Greenpeace, Headline News, Jiffy Pop, Kenworth, Korean Air, Macalester College, McDonald's, Mercedes, Motorola, Nike, Polar Air Cargo, Ray-Ban, Sony, Sony VAIO, Spalding, Sprite, State Farm, Swatch, Wells Fargo, Wish-Bone, YouTube, Zagnut Others?

  4. Find the subtle advertising • Runaway Bride • Montage

  5. Logical Fallacies • Ad hominem (meaning "against the person")—attacks the person and not the issue • Appeal to emotions—manipulates people's emotions in order to get their attention away from an important issue • Bandwagon—creates the impression that everybody is doing it and so should you • False dilemma—limits the possible choices to avoid consideration of another choice • Appeal to the people—uses the views of the majority as a persuasive device

  6. Fallacies in Advertising • Scare tactic—creates fear in people as evidence to support a claim • False cause—wrongly assumes a cause and effect relationship • Hasty generalization (or jumping to conclusions)—draws a conclusion about a population based on a small sample • Red herring—presents an irrelevant topic to divert attention away from the original issue • Traditional wisdom—uses the logic that the way things used to be is better than they are now, ignoring any problems of the past

  7. Deconstruct Advertisements • Who is the intended audience of the ad? • What fallacy is used to persuade this audience to purchase a product or think or act in a certain way? • Is the ad reflective of a stereotype? • Do you think the ad is successful? Explain why or why not. • Do you think the ad could be harmful in any way? Explain why or why not.

  8. Exit Card • How prevalent are fallacies in our environment? • How able are we to make up our own minds about a topic or belief?

More Related