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Subtle Advertising

Subtle Advertising

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Subtle Advertising

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  1. Subtle Advertising

  2. Product Placement: Wall-E Featured brands: Apple, NASA, Playmate, Rubik's Cube, Zippo

  3. Product Placement: Hancock Featured brands: BMW, Cadillac, Capitol Records, Chevrolet, Christian Dior, Coca-Cola, Dasani, Datascope, Dodge, Dunkin' Donuts, Everest, FedEx, Fitovers, Ford, Greenpeace, Headline News, Jiffy Pop, Kenworth, Korean Air, Macalester College, McDonald's, Mercedes, Motorola, Nike, Polar Air Cargo, Ray-Ban, Sony, Sony VAIO, Spalding, Sprite, State Farm, Swatch, Wells Fargo, Wish-Bone, YouTube, Zagnut Others?

  4. Find the subtle advertising • Runaway Bride • Montage

  5. Logical Fallacies • Ad hominem (meaning "against the person")—attacks the person and not the issue • Appeal to emotions—manipulates people's emotions in order to get their attention away from an important issue • Bandwagon—creates the impression that everybody is doing it and so should you • False dilemma—limits the possible choices to avoid consideration of another choice • Appeal to the people—uses the views of the majority as a persuasive device

  6. Fallacies in Advertising • Scare tactic—creates fear in people as evidence to support a claim • False cause—wrongly assumes a cause and effect relationship • Hasty generalization (or jumping to conclusions)—draws a conclusion about a population based on a small sample • Red herring—presents an irrelevant topic to divert attention away from the original issue • Traditional wisdom—uses the logic that the way things used to be is better than they are now, ignoring any problems of the past

  7. Deconstruct Advertisements • Who is the intended audience of the ad? • What fallacy is used to persuade this audience to purchase a product or think or act in a certain way? • Is the ad reflective of a stereotype? • Do you think the ad is successful? Explain why or why not. • Do you think the ad could be harmful in any way? Explain why or why not.

  8. Exit Card • How prevalent are fallacies in our environment? • How able are we to make up our own minds about a topic or belief?