AI in MARKETING AUTOMATION Digital Marketing Trends in 2019

1. AI in MARKETING AUTOMATION Artificial intelligence can be described as the Intelligence shown by machines in contrast to the intelligence of humans. The AI is also called as Machine Intelligence. And the application of AI varies from Healthcare to military services. Artificial intelligence is the promise of a better future. AI technologies are already being used in many areas of marketing, for instance, in the field of social media or media observation. A good example are semantic searches, where artificial intelligence is used to recognize a specific topic in an article, instead of finding just user-selected search terms. Certainly, AI is used to improve data management in automation tools and for search engine optimization, too. Checkout Areva Digital | ​Digital Marketing Course in Cochin​. Marketing automation is the software that exists with the goal of automating marketing tasks. Marketing departments may have to automate repetitive tasks such as emails, social media, and other website actions. The digital marketing automation makes these tasks easier. Automation helps you save time and perform tasks more efficiently and effectively. A Marketing Automation Strategist has to do the developing and executing strategies for Marketing Automation. Monitoring Marketing Automation campaigns. Developing standards, frameworks, and playbooks for marketing. By incorporating AI in marketing automation, we are making the machines capable of doing repetitive, tiresome and time-consuming tasks in a more effective and efficient way. AI boosts marketing automation efforts through customized personal interactions. With minimum effort through marketing automation, we could achieve more leads, sales, and conversion. AI intelligence can be used in advertising. With AI we could predict customer's online behavioral patterns and categorize them. And thus it enables us to reach targeted audiences and potential customers with reduced advertising costs. The benefits of AI in Marketing Automation include efficient execution of marketing strategies, more efficient implementation of Email marketing strategies, improved marketing performance, AI taps into real-time data insights at a much faster rate, increased business growth, nurturing more leads, more customer engagement, increased customer retention rates, etc.. Many people are worried about losing jobs over AI, but there are studies showing that the implementation of AI will increase job opportunities in the future. Since we can reduce the time used in repetitive and time-consuming tasks, we could make use of the saved time on additional marketing goals. Stephen Hawking, Bill Gates and Elon Musk shared their concerns about the evolution of AI making the Machines taking over the human race. I hope that won’t be the case, and the human race won’t end up like Steven Spielberg’s sci-fi movie The Terminator. I think ​it’s safe to say that incorporating AI in marketing automation can help prepare your business for future opportunities. If you want to sharpen your digital marketing skills, enroll at Areva Digital for job guaranteed Digital Marketing Course in Kochi​.