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Successful Interviewing for Journalists. Professor Eric Freedman 3 October 2011 Klaipeda University freedma5@msu.edu. 10 Key Points to Strong Interviews. Understand the purpose of the interview & how you intend to use it Choose an appropriate & realistic format
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Successful Interviewing for Journalists Professor Eric Freedman 3 October 2011 Klaipeda University freedma5@msu.edu
10 Key Points to Strong Interviews • Understand the purpose of the interview & how you intend to use it • Choose an appropriate & realistic format • Be prepared but don’t lock yourself in • Control the interview • Ask open-ended questions • Look for stories & killer quotes for your stories • Be non-judgmental • Interview the setting • Respect interview subjects’ rights • Final questions
10 Questions for the Dalai Lama • Do you ever feel angry or outraged? • How do you stay so optimistic and faithful when there is so much hate in the world? • How has the role set out for you changed since you first came to be the Dalai Lama? — • Do you see any possibility of reconciliation with the Chinese government in your lifetime? • How can we teach our children not to be angry? • Have you ever thought about being a normal person instead of being the Dalai Lama? • Do you miss Tibet? • What do you say to people who use religion as a pretext to violence or killing? • Have you ever tried on a pair of trousers? • Do you believe your time here on earth has been a success? http://www.time.com/time/video/player/0,32068,89819851001_1994021,00.html
Little Stories & Killer Quotes • Anecdotes: little stories that highlight a major point in your overall story • Examples • Hypotheticals: what if? • Killer quotes: direct quotes that audiences l remember because of their creativity, color, emotion, insight, humanity etc.
Anecdote with Quotes When he returned to his hometown of Adrian after university as an engineering trainee on a street project in front of City Hall he had an “oops” moment that shaped his future attitude as a manager. “I told an engineer to stake something wrong that was not on the plans. I learned so much from how he handled it,” Steudle recalls. “He told me that everybody’s going to make mistakes. Rule 1 is to own up to it.” The good news, Steudle continues, is that the goof could be fixed and didn’t cost any money. He keeps a brick from Main Street in Adrian in his office now as a reminder of how to handle an error. “I can’t stand the blame game,” he says. Instead, “fix the problem first” and go on from there.”
The Rights of Interview Subjects • Permission & Consent • Disclosure of Identity • Defamation • Filing a complaint Source: Media Awareness Network (Canada)
President Obama’s Lesson about Final Questions http://content.usatoday.com/communities/theoval/post/2011/04/obama-to-reporter-let-me-finish-my-answers-next-time-/1?csp=Dailybriefing