1 / 21

digital marketing company in pcmc

Optimized Infotech is one of the best digital marketing company in Pimpri Chinchwad. Providing services like PPC, SEO, Social Media, web development, ORM & Viral.

jiya7
Télécharger la présentation

digital marketing company in pcmc

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Enrich... Business & Skills

  2. Chapter 3: What is Search Engine Optimization (SEO)?

  3. Agenda • What is SEO ? • Types of SEO. • What is SEO Life Cycle? • Requirement Gathering • Keyword Research • On Page Optimization / Ranking Factors • Off Page Optimization / Ranking Factors • Reporting • Strategy Review

  4. What is SEO ? • Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. • A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms.  • Search engine optimization is broken down into two basic areas: • on-page • off-page optimization.

  5. Types of SEO.

  6. Grey Hat Techniques White HAT Black HAT GREY HAT

  7. SEO Life Cycle

  8. Analysis – Requirement Gathering • Requirement Gathering & Research • The planning stage of SEO campaign is the foundation on which your long term SEO success will depend. • Before you begin your SEO efforts • Goal • Process • Industry & domain knowledge • Competition • Industry trends & statistics • Legal rule, etc.. • Tools Available for First Analysis • www.woorank.com • www.lipperhey.com • www.seoptimer.com

  9. Strategy • No recipe exists for creating a search engine optimization (SEO) strategy that will perfectly suit everyone's business. However, most recipes will feature similar ingredients. So, take the best elements of the various recipes and come up with the best plan for your own customers' taste and liking. • Define Your Target Audience and Their Needs • Categorized Product / Services • Finding Gaps and Opportunities • Define Competitors • Spying On Your Competitors. (Learn from them, don’t copy them) • Define SEO Strategy & Recommendations for your industry • Must-have SEO Recommendations • Prioritize and Summarize

  10. Keyword Research

  11. What is Keyword Research? What is Keyword Research? Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword Research Process. Identify Targeted Services or Product Do Rough Keyword Research - List 1 Check Popularity for keywords using Tools. - List 2 Do Competitor Analysis for Keyword Research - List 3 List 1 (+/-) List 2 (+/-) List 3 = Finalize the Keywords

  12. Type of Keywords

  13. Benefits of Keyword Research • Why Keyword Research is important? • Answering this question should be the first step of any effective web marketing effort. • Benefits of Keyword Research • Keyword Research Uncovers Hidden Opportunities • Keyword Research Saves Money and Time • Higher Organic Search Ranking • Trends are constantly changing • Higher Return On Investment • Having Wrong Keywords ? • Lost revenues • Waste of time & efforts for your SEO campaign • Meaningless listing

  14. Seasonal Keywords • Seasonal keywords appear in search results during certain times of the year and have low relevance during the rest of the year. Strong seasonal periods are Christmas, Summer, Father’s Day, Mother’s Day, Winter, and the 4th of July for example. • For seasonal and locally focused SEO campaigns consider the following tips. • Plan Ahead • Understand The Time Window • Understand The SERPs For Your Keyword • Create An Editorial Calendar • One thing to keep in mind for your seasonal PPC campaign is that seasonal keywords ride on trends and thus, should not be included in your regular campaigns.

  15. Qualifiers

  16. On Page • On Page Optimization in simple terms is basically the effort which you put on the website and is clearly visible, like: • Content Optimization • HTML Code Corrections(Check w3validation) www.validator.w3.org • Internal Links Flow • HTML Tagging • SiteMap Setup (Site map Generator) www.xml.sitemaps.com • Analytic Setup • WebMaster Setup • It is very important that On Page Optimization is done correctly for a website as this educated search engine crawlers and spiders about the theme of the website and which keywords you are targeting to rank on. On Page Optimization is usually done once on the website however its good practice to change On Page Optimization after every 3 months to keep the site fresh for Search Engines. For Details : Refer Chapter No. 4

  17. Off Page • Off Page Optimization Is something which is done offsite and usually not visible on the website however results in pushing the ranking higher on search engines. • Creation of New Pages • Search Engine Submission • Directory Submission • Social Bookmarking • Article Creation and Submission • Press Release Creation and Submission • Blog Commenting • Classified Ad Creation and Submission • It is a regular process and must be done ethically for better and long term results For Details : Refer Chapter No. 5

  18. Reporting • SEO reporting should be considered an art rather than a science. Monthly SEO reporting deserves a conversation with your client or boss to help describe the opportunities for optimization that you see in the metrics. • SEO reporting should answer these questions for your client: • Are our efforts helping us reach our organic search goals? • What SEO tasks were completed last month in relation to our goals? • What impact did these efforts have on the web presence for organic search? • What new opportunities were identified to optimize for organic search? • Are there any new competitive threats? • Metrics that demonstrate the impact of your SEO efforts include: • Organic traffic/visits • Organic position • Conversions by Products • Reporting Tools • Google Analytics • WebMaster Tool

  19. Strategy Review • With emerging trends and technology in digital marketing industry moving faster than your busy Twitter feed. • Here are few good reasons why you should rewrite a strategy: • To test the feasibility of your new tricks and ideas. • Simplicity will become critical. • Social customer service is on the rise. • Small businesses can--and will--become big players. • Visibility into what you aren’t doing • Product or Service Changes • Underperforming things • New Technology involvement • Shift in Sales

  20. Different SEO Tools

  21. Enrich... Business & Skills B2/7, New Friends Society, Vanaz Corner, Kothrud, Pune 411 038 www.optimizedinfotech.com | info@optimizedinfotech.com | Call: 08007122500

More Related