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Monthly Business Review Ecosystem Development Update March 20, 2014

Monthly Business Review Ecosystem Development Update March 20, 2014. Empowering the IBM Ecosystem. 1. IBM Confidential. Covered today. ASL. Guidewire. IBM Confidential. 2. Agenda. 3. IBM Confidential. Search. Brands. EcoD / IIC. VCs / Incubators. Categories. Start-Ups. dW.

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Monthly Business Review Ecosystem Development Update March 20, 2014

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  1. Monthly Business ReviewEcosystem Development UpdateMarch 20, 2014 Empowering the IBM Ecosystem 1 IBM Confidential

  2. Covered today ASL Guidewire IBM Confidential 2

  3. Agenda 3 IBM Confidential

  4. Search Brands EcoD / IIC VCs / Incubators Categories Start-Ups dW EcosystemProgression Digital Reach Quick Ecosystem Engine Partner Active Recruit Face-to-Face, Pooled Coverage 43 IICs, Brands Technical Support Tech Integration Skill Development Partner Solution GTM Co-Marketing OI SIs ASL Brand/Channel Mark Register Robert Guidotti Marc Dupaquier STG Channels Direct & Channel Sales OO $ Influence Revenue 4 IBM Confidential

  5. Agenda 5 IBM Confidential

  6. Clients like SHOP.CA and David Jones are validating our Smarter Commerce Ecosystem strategy Pluck provided 12+ applications to drive Shop.ca's social loyalty programs. Fluid provided rich media and shoppable video to David Jones as part of this multi-million dollar win. 6 IBM Confidential

  7. EcoD 1H1204 Smarter Commerce Scorecard 7 IBM Confidential

  8. Ready For Smarter Commerce Ecosystem of pre-integrated Business Partner solutions. • Enables business users to create and manage exceptional customer experiences • Quickly and easily delivers rich and engaging content through a library of pre-integrated IBM and Business Partner Apps • On-line client facing catalogue of Smarter Commerce ecosystem Solutions 8 IBM Confidential

  9. Ready For provides a brand-aligned strategy and foundation for IBM to become the platform of choice for Smarter Commerce ISVs IBM Commerce Composer Apps ISVs build pre-integrated solutions against IBM Smarter Commerce portfolio To drive outcomes that extend IBM’s differentiation to new-buyers Analytics Unified Ecosystem Rich Media Campaigns + Product Mgmt Social Search Opt. Pricing Fulfillment 150+ ISV Solutions Omni-channel IBM Digital Marketing Network 9 IBM Confidential

  10. EcoD 1H1204 Smarter Commerce Scorecard IBM Confidential

  11. We are designing a new Agency Program to penetrate the $108B CMO spend that digital agencies directly influence Target Agencies Agency Program Advisory Board CMO Solutions • IBM Digital Agency Advisory Board – Q2 • Format to discuss market, challenges in their business and evolving role of CMOs • CEOs, CTOs and VPs from recruited agencies participating • Sponsored by Sandy Carter and Craig Hayman, chaired by Kevin Bishop • New influence referral program – 3Q launch • 5-10% influence fee for EMM (Xtify, Tealeaf), Commerce, Portal, and Worklight deals • Agency portal and processes under development • New IBM marketing content for agencies/CMOs • Co-marketing events scheduled for life sciences and insurance • Mix of global, local and boutique agencies • 50 agency partners in 2014, 21 currently in pipeline (Targeted list of 80) • Prospecting – Havas WW, Wunderman, Razorfish, Brierly, Harte Hanks, Xaxis • Recruiting – IPG Mediabrands, AOL, Acxiom, Fluid, Avnet, Verticurl, TLG • Recruited/GTM – Ogilvy, Rosetta, Salmon, Sapient, KBM Group, Bottle Rocket, Nurun, Garrigan Lyman • Prioritized x-brand CMO solutions • Mobile User Experience • Omni Channel Marketing • Tealeaf as a Service • Digital Experiential Marketing • 360 Customer Analytics • Audience Insights • eCommerce for grocers • Customer Engagement Platform • Portal as a Service IBM Confidential

  12. Smarter Commerce ecosystem at Global Summit will encompass Academics, Startups, ISVs and Agencies Academia Start-ups ISVs Agencies Drive preference Capture innovators early Influence business New business models • “Teach the Teachers” sessions • Discounted conference rates for university faculty to promote attendance • Academic Track agendas • Faculty present papers at the conference • University faculty submitting topics for TedX Conference • Start-up specific content in BP Day • “Innovator” awards to recognize new solutions types • Film start-ups for promotion on YouTube • Promote with start-up articles on IBM Smarter Commerce blog • Recruit throughout (ped, 1:1s) • “All Star Moments” (aka App Throwdown) awards • Ready for Smarter Commerce in IBM booth • “Teaming” award to recognize collaboration between ISV and reseller • ISV sponsorships (14) • Progress deals and build partnerships with dinner to link ISVs + Channel partners + IBM sellers • EcoD in BP Café • BP Day outreach • Launch Digital Marketing Advisory Board after the Smarter Commerce Global Summit 12 IBM Confidential

  13. New mobile partner bringing Worklight into e-government solution in Africa IMEX Systems SI, MSP and ISV Ontario, Canada Government of a country in the South of Africa (confidential) Type: Location: Client: • Recruited at a Toronto Innovation Center events • Incorporated Worklight in their eGovernment solutions • Selected IBM Worklight over Kony. • Engaged NA ASL team leading to signed ASL contract • IMEX eGovernment Platform has been selected by national government solution for a southern African country • Citizens will receive government notifications, access nearly 500 different services and transact financial payments via IMEX. IBM Confidential

  14. EcoD 1H2014 Mobile Scorecard 732 self-service interactions 212 partners in active recruitment 32 partners enabling 44 partners enabled Feedback from the Field Revenue Opportunities 538 in pipeline for $62.6m 31 won for $5.9m • Long sales cycle for traditional on-premise offerings, interest in SaaS offerings • Interest in revenue share model – need standard agreement to scale • Discrete, consumable offerings like BlueMix are attractive • Lots of buzz around Watson Mobile Challenge – pursue as MobileFirst partners Upcoming Activities • Scale WebSphere SaaS starter pack – standard revenue share now available for GEP partners • Drive participation in BlueMix beta – 100 BlueMix Days events planned at WW IICs • Identify additional partners for Marketplace launch @ Impact • Explore opportunities with wearables and IoT partners IBM Confidential

  15. Driving ecosystem awareness and interest Mobile World Congress SXSW • Hosted a mobile startup panel session with MyMenu, Nuve and Mutual Mobile • 7 new Watson Mobile Developer Challenge submissions and 40 new IBM Web Push trials • 16+ new partner leads generated • Majority did not know IBM had mobile capabilities but expressed interest in learning more • EcoDev funded and co-hosted a client and partner reception for 214 guests of which 46% were partners • 10 ISVs with solutions (Mobile & Telco) in IBM booth demos • 150+ partner meetings (Mobile & Telco) • 30+ new mobile partner leads generated Impact 2014 Success Stories • Mobile App Throwdown to promote partner solutions built on MobileFirst technology, including BlueMix • Sandy Carter to host several roundtables, lunches and dinners for EcoDev BPs • Announcement of Watson Mobile Developer Challenge semi-finalists • Identify and promote partners for Marketplace announcement • Digital agency GLG adopting MobileFirst approach (Worklight, Tealeaf, Fiberlink, Portal) – several opportunities including T-Mobile • The Great Mind Challenge – 21,000 teams registered • PointSource deployed first integration between Worklight and WebSphere Commerce IBM Confidential

  16. Agenda 16 IBM Confidential

  17. NEW PARTNER (France) from SmartCamp Less than 3 years old company Leader in Marketplace – SaaS based solution 6 joint IBM/Mirakl wins in less than 9 months Fast sales sales cylcle < 4 months Integrated with WebSphere Commerce and touch point for DMO, Sterling Order Management IBM “Assetisation” of a Mirakl/WSC connector in progress Narrative demoed at NRF 2014 on IBM Booth Fast growing pipeline in France, UK, Spain, Italy, Korea, USA … 2014 3 new wins UK and Spain Ready for Smarter Commerce Demo GISC La Gaude & Dallas Beacon Award Finalist Nov 2013 European SmartCamp finalist Vienna Sep 2013 Aug 2013 Aug 2013 Third joint win Jully 2013 Start linkages with IBM Rest of World June 2013 First joint wins May 2013 Guest speaker at IBM SC Global Summit Monco Feb 2013 Joined GEP 2012 Partnership launch, linkages with IBM Sales/GBS/Channel 2011 Commercial Lunch of Mirakl Marketplace 17 IBM Confidential founded

  18. EcoD 1H1204 Europe Scorecard 18 IBM Confidential

  19. Europe IOT: KPIs: 1q snapshot • Help Needed • Cloud • BlueMix GA date in Europe & Pricing Model • SWG SaaS model on top of SL and BlueMix • Positioning vs PureApp and vs competition • Sandbox for developers accessing IICs (tbc) • Get a report with BlueMix / Softlayer adopters • BigData & Analytics • Expand PDA providers to Europe • POC and Migration Funds to DB2 BLU • SaaS best practices with ISVs (integration) • Amdocs BigInsights delayed from March to end of the Year • Systems of Engagement: • Build single value prop (rev. % model) including social, mobile, commerce (by Industry?) • PureApplication • WW partnership framework (eg FundTech pending) • Working Well • Alignment by growth initiatives • Focus on New Partners • Bluemix adoption (10 ISVs on board) • Big Data adoption in Israel – 3 large ISVs (how to expand to Europe?) • Smarter Commerce focus on Start Ups (eg Mirakl) • PureApplication opportunistic support and tech skills • 20 IBM Innovation Centers delivering 500+ tech engagements (Patterns on SL) • Improvement Necessary • Switch execution by GI plays vs opportunistic • Scale Cloud skills (plan in place) • PureApp key Partners engagement model and MSP focus • GIs Value Prop for ISVs

  20. Developing the Cloud Ecosystem in Europe: SoftLayer + BlueMix + SaaS Commercial Developers Academia • email to all Partners: t1+t2+PW+tweet • 1-2-1 to T1+T2 on BlueMix • Land & Expand with top Developers • “It's all around Cloud" La Gaude (June) • 30 BlueMix Days planned at IICs • BlueMix access from IICs (ok) • Tech the Teachers (ok) • Sandbox (tbc) • co-mktg plan around SaaS • link to IBM SWG Connect Events • 27 lectures • Bluemix curriculum pilot in 3 universtities • BlueMix free development environment to the selected Universities Social Engagement • Cloud Evangelists leading it • measurable social reach • social expansion roadmap • mktg plan • integration with SWG digital plan Startups & Born-on-the-Cloud • Drink Ups Roadshow (16 steps) • Partnering with 1 local Developer Community (7 IMTs) • Mentor days (7 IMTs) • Local user groups (tbc) • 7 Hackatons • 7 App throwdown 3 Cloud Ecosystem Evangelists 20 IBM Confidential

  21. Notable Client Wins - “Europe” IOT 1,6M 0,5M 0,1M 0,1M 0,1M 0,1M 2,5M + HW 0,1M 21 IBM Confidential

  22. Agenda

  23. Cloud Ecosystem Progression Eye Q Retail Analytics Startup Austin, Texas Retail stores Born on the cloud start up, Retail store application Currently Rackspace customer Type: Location: Clients Facts: Partner with brand team Cool Outreach Skills Education Showcase Success Do more w/IBM Cloud Featured at By IBM Category marketing: X Made With Y Member of our GEP, invited to BlueMix beta Learn & enable Web app w/help from BlueMix team + IIC Provide product feedback on cross PoDs load-balancing Consumes more IBM Cloud offerings (Commerce…) SPEED 2 days 2 weeks 1 week 1 week IBM Confidential 23

  24. To date on ISVs… Outreach Enabling Integrated Partners 46: New Wins 38 SL 8 BM 160: Briefed 107 SL 53 BM 115:Supporting 90 SL 25 BM 160 + 115 + 46 = 321 Opportunities IBM Confidential 24

  25. EcoD 1H2014 Cloud Scorecard IBM Confidential 25

  26. SoftLayer: Partner Enablement 2 day Fundamentals Workshop Feb 24-25 Amsterdam, Netherlands (Complete) Feb 25-26 Coppell, United States (Complete) Mar 03-04 Cambridge, United States (Complete) Mar 06-07 Toronto, Canada (Complete) Mar 10-11 Chicago, United States (Complete) Mar 11-12 Stockholm, Sweden (Complete) Mar 13-14 Silicon Valley, United States (Complete) Mar 19-20 Ehningen, Germany (In Process) Mar 19-20 Kuala Lumpur, Malaysia (In Process) Mar 20-21 Mexico City, Mexico (In Process) Mar 25-26 Sao Paulo, Brazil (English) Mar 25-26 Winchester, United Kingdom Mar 26-27 Bangalore, India (English) Apr 02-03 Shanghai, China (English) Apr 02-03 Sydney, Australia Target audience: Both Business and technical professionals evaluating cloud services IICs planning for delivery of 1:1 consultations in Q2 • So far, 21% of attendees requested an individual follow-up consultation IBM Confidential 26

  27. 100 Bluemix Days: Partner Enablement IIC IIC Agenda BlueMix IBM Cloud Strategy Why BlueMix? Overview Demo: build your mobile in 20 mins --------------------------    (LAB) Let's build your APP (LAB) BlueMix DevOps Services    (LAB) Mobile Backend as a Service and BlueMix Maximize BlueMix Assessment & Next Steps End Goal 800+ Developers Enabled by July Client site IBM Confidential 27

  28. BlueMix Blast : Land & Expand (pilot) Staged approach to engage “land” big Corporate and Commercial Developers and “expand” adoption in iterations Pilot: Target 5 Corporate and 5 Commercial Lowe’s, Petrobras, Manulife, Prudential, JPMC, Isbank, J&J Manhatten, JDA, Cognizant, Sapiens, Polaris, CSC, Exigen, FINEOS Deliver workshop on site Develop a solution roadmap in line with Services Delivery on BlueMix Track progression Provide feedback to BlueMix Team Overview (45 mins) IBM Cloud Strategy Value of BlueMix Build YOUR APPs in BlueMix (2 hrs +LABs ) IBM Cloud Strategy    Why BlueMix? Overview, Architecture, Demo --------------------------    (LAB) Let's build your APP Registering Services in BlueMix Cloud Foundry (LAB) BlueMix DevOps Services     (LAB) Mobile Backend as a Service and BlueMix Maximize BlueMix Assessment & Next Steps Target: 80% Developers Enabled IBM Confidential 28

  29. Developing a Cloud Ecosystem of Developers- ‘Sweet 16’ Increase awareness Cool outreach Increase learning Skills & Education • Blitz: Project-side-Project, Village Hall. Brunet /Swanson Q2 • BlueMix startup challenge Jackson Q2 • App Throwdown at every IBM Conference & Watson mobile developer challenge Brunet Q1 • Trending hot BlueMix Projects- Showcase Brunet Q2 • Partner roadshows (Twilio) & David and Goliath Yoon Q2 • IBM Content Incentive for IBMers - $1M Carter/Poole Q2 • BlueMix Days 100 at IICs and Top 300 ISV & Industry accounts Tafuri Q2 • Hackathons at Top 20 Comp Sci Schools Brunet Q1-Qx • Seed Bluemix How-to/Tutorials on Github, Stackoverflow, dW Poole/ Brunet Q2 • Expand Dev conferences by 2x in 2014 and a gigantic developer conference in 2015 Poole Q1 Simplify consumption Let them do more Drive adoption Speed and flexibility • Bundles, marketplace, 1-stop shop, SDK, and Linux on Power to use all IBM Cloud Robinson Q2 • Expand Use of Analytics/Data mining on dWorks/SL Robinson Q3 • 43 Developer design workshops Schuster/Gilbert Q2 • Showcase how to switch to IBM Cloud in 1-2 days Tafuri Q2 • Free BlueMix trials for 20K Bluemix apps, Robinson Q2 • Migrate the Top 100 Ruby and Mobile apps from Heroku to Bluemix, (F2F & 2 months of credit) Voglino Q3

  30. Actions in Progress: Blitz: Project Side Project brainstormed at Pulse. Planning with Buell and Jon I begun on overall blitz. Village Hall for Europe – BlueMix in London in April. David and Goliaths – 2 cities tested with initial results – Sold Out events, extended time. Planning for full roll-out has begun. Showcase of usage: App throwdowns- Connect, Pulse, EW, SXSW (10K developers), India mobile (100K) 100 Blue mix day scheduled. Damion’s team will train the trainers at the IICs. The IIC trainers will take over all the first 3. IBM Content Plan for $1M – meeting with Robert schedule March 23rd Selected Clients and ISVs for Bluemix days: Petrobras, Lowes, JPMC, Citibank, ISVs: Manhatten, JDA, and more. Redesign of dW as a role & task based network Met with Sandesh and working Indian Pilot. Initial meeting with Matt Wang for China. Scoping scorecard with BCG Quick Ecosystem Engine for Digital Reach

  31. Driving Demand for the BlueMix BetaBRAZIL ACADEMIC INITIATIVE + dW Sponsorship in FATECs Hackathon : a renowned University at Brazil. The Hackathon will enable 500 students in BlueMix, DevOps and Rational tools. Sponsorship of QCON event– focus on promote BlueMix at the biggest development event at BR. ( more than 300 developers ) ISVs + STARTUPS E-mail marketing to Brazilian ISVs and startups (more than 600 companies) SOCIAL MEDIA PROMOTION *150 developers reached*

  32. SoftLayer VC Announcement Plans IBM Seed Cloud Innovation with VCs and Startups through the SoftLayer Catalyst Program VC influencer forum Showcase of >1300 SoftLayer Catalyst Program startups Catalyst: hosted infrastructure, mentorship, exposure through marketing IBM provides an ecosystem of partners to the startups to leverage their technology EcoD engagement for outreach, skills, success IBM Confidential 32

  33. Power 8 Developer Toolkit for April with Softlayer The IBM SDK for PowerLinux provides you with: An all-in-one solution for developing software on PowerLinux servers. Integration of important Linux and IBM tools into a single GUI environment, Allows you to use the Eclipse IDE directly on the Power Systems server or in x86_64 client for remote Software included IBM Advance Toolchain for PowerLinux Version 6.0 integration; IBM Advance Toolchain for PowerLinux Version 7.0 integration ;IBM SDK for PowerLinux, Version 1.4.0 Feedback Directed Program Restructuring (FDPR), Version 5.6.2-3 Pthread Monitoring tool for PowerLinux (pthread-mon), Version 0.5.10-1 ; IBM SDK Java Technology Edition Version 6 Supported Linux distributions Red Hat Enterprise Linux 6 ; Fedora 18 SUSE Linux Enterprise Server 11 IBM Seed Cloud Innovation with VCs and Startups through the SoftLayer Catalyst Program VC influencer forum; Showcase of >1300 Softlayer Catalyst Program startups Catalyst: hosted infrastructure, mentorship, exposure through marketing IBM provides an ecosystem of partners to the startups to leverage their technology EcoD engagement for outreach, skills, success IBM Confidential 33

  34. RECIPE FOR SUCCESS Webinars Expand the Success IBM Confidential 34

  35. Two competitive charts Build a app from developer perspective: AWS and Azure Amazon Web Service Azure • “Use what you already know” highlighting wide range of technology and platform options • Heavily promotehybrid cloud and on-premise apps and data • Showcases customer case studies • Free trial sign-up button repeated 3 times on page • Footer provides comprehensive series of instant access points and social media integration • Heavy use of video and demo to show how to start app dev in 15 mins • Regardless of choice (beyond viewing tutorials), user must Sign Up for free AWS account • AWS home page includes 3 references to “Getting started” on load - however each go to a different place: AppStream, registration, Video tutorials • Lots of services presented to developers: Vast resources problem IBM Confidential 35

  36. How can we make more developers build more apps on IBM? Eliminate the noise Focus on driving actions Don’t let me suffer from “vast resources” problem like AWS/MSFT – Quick Ecosystem Engine can help Make the BlueMix landing screen action oriented. Group vast resources into category of services for simple consumption Create/leverage multimedia content: video and demo Simplify onboarding – make ibm.com ID the only registration step required Allow credit card payment Listen to feedback Listen to them, really! Invite developer/partner to JAM or Bluemix design workshop Respond quickly to developers’ complaints IBM Confidential 36

  37. Building an Ecosystem is a Team Sport: Projects in Process IBM Confidential 37

  38. Agenda 38 IBM Confidential

  39. Partners working with Partners:Landis & Gyr teams with Lighthouse Computer Systems + United Illuminating Company (Connecticut Utility) + Deployed Smart Grid: meters, communications, data management • Two-way communication with electric grid • Enabled mobile alerts • Higher customer satisfaction and access to energy availability, outages, billing, etc. WorklightTivoliWASMQ Energy & Utility Smarter Commerce Social Big Data & Analytics Cloud Mobile Watson Security 39 IBM Confidential

  40. IBM Confidential

  41. NA IOT: KPIs: 1Q2014 snapshot • Business Insights • New partners emerging by new market opportunities • Coverage model provides flexibility and on-demand resource to reach across the GIs and a ecosystem partners • IBM and Industry events facilitate business development - particularly with new partners. • Partners asking to be connected with other partners • Game Plan • Drive attendance to 100 Blue mix Days • Engage new partners & progress • Leverage IIC’s to partner with partners • Work with IBM sellers to progress joint pipeline 41 IBM Confidential

  42. New Partner progression : How EcoD & BlueMix are helping MyMenu to grow Partner with brand team Cool Outreach Skills Education Showcase Success Domorew/IBM Cloud Winner of Pulse App Throwdown Member of our GEP, invited to BlueMix beta Learn & enable Web app w/help from BlueMix team + IIC Provide product feedback to BlueMix team, update provided Consumes more IBM Cloud offerings (Cognos…) 1 week 2 days 2 weeks 1 week Speed IBM Confidential

  43. Partners are driving Growth Initiative wins 43 IBM Confidential

  44. Agenda 44 IBM Confidential

  45. Developing the Cloud Ecosystem in Latin America (LA) : SoftLayer + BlueMix + SaaS Academia Commercial Developers / ISVs Reaching 764 New Universities course • Worklight Workshop at BlueLAB / UNIFOR -20 (done) • IBM training "Methodologies and software testing tools" at Mackenzie – 20 (done) • Lecture of Social Business at Mackenzie 50 (done) • Kickoff Academic Initiative 2014 program - 150 (done) • BA Workshop at Estácio de Sá RJ - 60 (done) • Worklight Workshop at SENAC – 35 (done) • JAVA Trainning at SENAC – 30 (done) • Workshop of BPM at BlueLAB / UNIFOR - 20 (done) • Hackaton Bluemix University Tour – 50 Demand Gen • Vou Clicar (MSP) Webcast – Social Business – 1000 clients (done) • Softplan – Launch of joint mobile Sol in Sienge Event ~500 clients – 2Q • 4 Demand Generation Events with key ISVs – 2Q Awareness / Enablement • 2 Softlayer Workshop – 500 Partners -2Q • Mobile & Social Business & Business Analytics Event for ISVs – 150 ISVs • IBM Cloud event to promote cloud and Softlayer – 50 ISVs Social Engagement Startups & Born-on-the-Cloud Reaching 3982 start-ups Demand Gen • IBM Entrepreneur Week, 37 ( done ) • GEP at Entrepreneur Event from Sebrae, 500 ( done) • IBM Entrepreneur Night – 300 ( done) • Angel Ventures 5th Anniversary – 300 ( done) • Entrepreneur Week – 1000 ( done) • Companies Capitalization via Venture Capital Funds – 250 Awareness / Enablement • Workshop 21212 – 35 • Demo Day – 250 • Meet up ( Mobile, Cloud , Big Data ) – 50 ( done) • Youtube - Brazilian channel of Ecod • 3 Subject Matter Expertise at dW (Blogs of Big Data / Cloud and Rational) • 8 social media channels – more than 5.100 followers • 2 blogs (developerWorks and AI) • 10 focus communities at dW – 2920 members

  46. Driving Demand for the BlueMix Beta ACADEMIC INITIATIVE + dW Sponsorship in FATECs Hackathon : a renowned University at Brazil. The Hackathon will enable 500 students in BlueMix, DevOps and Rational tools. Sponsorship of QCON event– focus on promote BlueMix at the biggest development event at BR. ( more than 300 developers ) ISVs + STARTUPS E-mail marketing to Brazilian ISVs and startups (more than 600 companies) SOCIAL MEDIA PROMOTION *150 developers reached*

  47. Latin America IOT: KPIs: 1Q2014 snapshot Improvement Necessary • Intensifying the personal knowledge and skills levels of on CMO offering • Slow ISV PureSystem adoption. Mostly driven by pricing • Power Linux started to show some tracktion but slow • Faster technical integration gear-box for resources not available in Eco D geo • Launch Eco D team in SSA • Need to synch with new STG members Business Development Metrics • Bluemix – 150 PBs on recruitment stage • 6 New Partners on SoftLayer – focused on Start-ups and Born in the cloud • 2 New Partners on SaaS – Smart cloud for Social Business • Technical Integration = 10 in progress Working Well • Growing EcoD contribution to business results and full integration with SWG, GTS and S&D Brands • BD&A and Mobile resonating in the market • Majority of Eco D partners are new to IBM - no revenue in 3 years • 2 IBM Innovation Centers delivering high level of engagements and tech. enablement

  48. New Partner Geekie –Smart Camp Geekie applies artificial intelligence technologies to education. Geekie Test identifies the strengths and weaknesses of students. Geekie Lab is a platform that provides a customized study plan and identifies the most suitable teaching methods to help each student learn faster. Geekie starts learning IBM technologies for adoption Mar 2014 Geekie Wins Smartcamp Latin America in Mexico Nov 2013 Feb 2014 Geekie presents in Smartcamp WW Finals Oct 2013 Geekie Wins Smartcamp Brazil 2H 2014 Launch of Geekie Plaform using IBM Portal / Connections Geekie CEO Speaks: http://www.youtube.com/watch?feature=player_embedded&v=sYFXchx8Ve0

  49. Notable Client Wins - “Latin America” IOT $20k $30k $15k $4,5k 50 IBM Confidential

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