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Supporting young women to have smokefree pregnancies

Learn about our two projects aimed at supporting young women to have smokefree pregnancies. Gain insights from investigative pilots and in-depth interviews to understand the challenges faced and find ways to improve existing interventions. Join us in co-design workshops to shape and refine the intervention further.

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Supporting young women to have smokefree pregnancies

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  1. Supporting young women to have smokefree pregnancies Jo Pullen Director, Activmob

  2. Two projects

  3. Two projects

  4. Two projects (cont/d …)

  5. Baby Be Smokefree Stage 1: Insight gathering Undertaken in two parts Investigative pilot- hear some headlines today Deep dive study- indepth interviews Findings will be shared at key milestones of project What’s so different about this process? Asset based Inductive

  6. So what are the national figures telling us?

  7. Quarter 3, 2014/15 Quit rates 47% (12-96%) Lost to follow up 23% (1-64%) Quit rates CO validated at percentage of quits 59% (3-100%) Quit rates CO validated as a percentage of those setting a quit date 27% (1-67%)

  8. How many pregnant smokers are we supporting?

  9. And what are our pregnant smokers saying?

  10. Headlines from the investigative pilot • Understanding me- “they haven’t a clue!” • Knowledge • Confusion and missed opportunities • The key themes became apparent early on • Featured highly through out all conversations

  11. Understanding me, “they haven’t a clue” • The context of life is important • Stress and anxiety key barrier • High aspiration and concern for baby and themselves • Assumptions, assumptions ASSUMPTIONS!

  12. Knowledge • Of the risks • Myths and wrong information • Long term effects • Confusion and missed opportunities • Lack of continuity • Mixed messages: • Missed opportunities

  13. This suggests what we are currently doing is not working for all pregnant women.

  14. What next?: • Currently gathering more information about what might work and exploring key themes further • In depth interviews • Ethnographic studies • Interviewing key professionals • Insights will inform a co-design workshop(s) with key stakeholders • Testing shaping and refining of the intervention

  15. Contacts

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