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Enhancing Fuzzy Search for Pet Retail Websites

Analyzing controlled vocabulary and systems to improve search results for pet products using fuzzy searches and expanding synonym rings for better relevance and user experience.

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Enhancing Fuzzy Search for Pet Retail Websites

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Presentation Transcript

  1. My Cat Has Fleas A Controlled Vocabulary and Search Systems Analysis

  2. Search on…

  3. Search on…

  4. Fuzzy Searches “Cat” and variations on the theme

  5. Controlled VocabularyFlea, Flee, Fleas

  6. Search Results Red Cat Items at PetSmart.com

  7. Search Results ~ Detail Red Cat Items at PetSmart.com

  8. Search ResultsRed Cat Items at PetCo.com

  9. Improving the SearchRecommendations • Keyword assignment for non-product content • PetCo • Expand fuzzy search • Improve results presentation • Add associative content / “May We Suggest” • PetSmart • Expand synonym rings • Improve placement of associative content • Improve cataloging of non-product content

  10. Thank you!

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