1 / 9

Understanding Today’s Generations

Explore the various generations in today's society, from the Lost Generation to Generation X and beyond. Discover their defining characteristics, including their birth periods and subsets like the MTV Generation. Gain insights into their attitudes, technological savvy, and resistance to advertising pitches.

jmalcolm
Télécharger la présentation

Understanding Today’s Generations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Understanding Today’s Generations

  2. Who makes up the different generations? • Lost Generation: born about 1883-1900 • (Interbellum Generation): 1900-1910 • Greatest Generation: 1911-1924 • Silent Generation: 1925-1945 • Baby Boom: 1946-1964 • Generation X: 1965-1983 • Whatever you are: 1984-? (these are rough markers only—some researchers disagree on these periods)

  3. But there are subsets, too . . . • MTV Generation (about 1975-1985)—this is a subset of Gen X, for example • MTV Generation is characterized as skeptical, tech-savvy, immune to sales pitches • And the MTV Generation is divided further into the Doom Generation—yes, after the video game—the kids (like me) who grew up in the 1990s

  4. Generational Markers: A Sampling

  5. Characteristics of Generations

  6. Characteristics of Generations

  7. Characteristics of Generations

  8. Characteristics of Generations

  9. Characteristics of Generations

More Related