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Stop Stockouts Example

This campaign aims to raise awareness about the issue of stockouts of essential medicines and advocate for government intervention to ensure access to medicines for all. Through visual storytelling and evidence-based advocacy, the campaign aims to generate public support and engage key stakeholders in finding solutions.

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Stop Stockouts Example

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  1. Stop Stockouts Example Finding the Critical Path to Change: Planning and Implementing a Successful Campaign February 7-11, 2011, Doubletree by Hilton Cambridge Garden House Hotel Chris Rose - Campaign Strategy Limited www.campaignstrategy.co.uk www.campaignstrategy.org

  2. Advocacy message Campaign proposition – YES/NO Engagement device

  3. Survey was a prior critical path step Survey creates snapshot evidence – campaign becomes primary provider with media/ political authority. SMS low cost Naming specific drugs breaks down a conceptual problem into something more tangible and soluble – action begins to sound credible Viewers eg media can imagine a story here - detail “It doesn’t have to be like this”

  4. Web tv shows the story in pictures The problem is visualised with a familiar frame applicable across all cultures – empty shelfcupboard-bare framing: solution – fill it up

  5. Zooms in from complex issue (health) to single point of intervention (stock outs) at moral and rational fault line Visualises Problem/Solution Targets a failure seen as unacceptable Generates evidence Identifies Responsible Party (RASPB) = govt http://healthexchangenews.com/2010/03/24/stop-stock-outs-a-campaign-for-access-to-medicines/ Media debate Political (govt) intervention New Drugs Monitoring Unit Changed Health Budget format Raised awareness RESULTS (Uganda) Tools and activities ‘Protests’ (?) Visual documentation + stories Press/media Pill check week in five countries – published evidence Advocacy representation

  6. Thank supporters What next ? Replicate in other countries ? Do they have the same problems and potiential ? YES Push example up to global level – African nations tackle supply chain corruption in delivery of medicines ? Success ? NO Rethink ? What are the obstacles, deficits, absences to overcome ? Use momentum and allies to tackle the next problem in health ?

  7. Engage new allies ? Eg intl ? Share story ? More of same ? New/ more specific targets (eg drugs) ? New ‘R’ factors ? Increased awareness Not achieved Quite a bit achieved Also had other impacts Campaign set public objectives Campaign set private objectives That worked – could be repeated ? Campaign invented pill check week tactic Conceived to stir things up and raise awareness and get beyond elite advocacy That worked – raised awareness and stimulated responses

  8. Be multi-dimensional Spiritual/ psychological/ emotional Science/ technical Political/ Corporate ? ? Economic/ Legal

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