Week 6

1. Week 6 FM20512 – Retail Operations Ch 9: Management Roles and Responsibilities

2. Midterm Exam Scores FS20512 - Retail Operations

3. Midterm Exam Results FS20512 - Retail Operations

4. Management and Managers • Management • “The process of getting activities completed efficiently and effectively with and through other people” • Managers • People who have been given formal authorityand power to direct, supervise and motivate employees, to ensure that the company’s needs are met FS20512 - Retail Operations

5. Roles and Responsibilities • Understand company goals • Company policies and procedures • Their role in achieving them • Planning • Reaching goals • Promotions • Organizing • Scheduling • Assigning work FS20512 - Retail Operations

6. Roles and Responsibilities cont’d • Directing • Leading • Instructing • Informing • Training • Assisting • Controlling • Monitoring • Personnel decision-making • Disciplining • Counseling FS20512 - Retail Operations

7. Morale and Motivation • Morale • Enthusiasm and happiness of employees • Increase customers • Increase sales • Motivation • To stimulate employee action • Intrinsic rewards • Recognition • Extrinsic rewards • Compensation FS20512 - Retail Operations

8. Job Roles and Titles • Job roles • The part an employee plays for an employer • Job descriptions • Spell out and clarify roles • Job titles • Denotes a particular position • Helps identify role • Can vary from one company to another • “Executives” vs. “Managers” • “Asst. Store Managers” vs. “Second Keys” • “Merchandise Managers” • Regional/Corporate vs. store-level FS20512 - Retail Operations

9. Management Style • Varies from person to person • Authoritative • Caretaking • Work alone or with others • Delegating • “Management by walking around” FS20512 - Retail Operations

10. Levels of Management • First-line or entry-level • Supervisors • Assistant Managers • Middle managers • Department Heads • Managers • Divisionals • Buyers • Top or upper-level managers • Officers and top Execs FS20512 - Retail Operations

11. Problem solvers Idea generators Action oriented Flexible Leaders Jugglers Courageous Resilient (Ideal) Manager Attributes(from Macy’s) FS20512 - Retail Operations

12. Managers are Role Models! • Employees try to emulate • Bad management • Unmotivated employees • Rocky work environment • Trains bad managers FS20512 - Retail Operations

13. Organizational Charts • Model the structure of the company • How a company is set up and directed • Hierarchical structure • Chain of command • I.e. who reports to whom • Relationship between parts and whole • Line positions • Direct authority and responsibility • Staff positions • Advisory and support FS20512 - Retail Operations

14. Mazur Plan • Four major retail divisions: • Merchandising • Buying and selling • Publicity • Promotion & advertising • Special events • Store operations • Customer Service • Physical plant • Accounting and control • Credit & collection • Budgets • Usually add human resources FS20512 - Retail Operations

15. Five-Function Retail Org. Chart FS20512 - Retail Operations

16. Other Structural Options • By division or region • Add branch management • Essential functions: • Merchandising • Product/service offered • Operations • Method of selling FS20512 - Retail Operations

17. Management Training • Structured/Formal • Supervised or directed • To accomplish set goals • Unstructured/Informal • “On–the–job” training • Some retailers only hire from within • Nordstrom • Apropos • Many others FS20512 - Retail Operations

18. Advancement and Promotion • Progressive management advancement • Career ladders • Work your way up • Job promotion • Advance into higher position • Can be difficult • Avoid the “Peter Principle” Gap, Inc. FS20512 - Retail Operations

19. Effective Management • Communication! • Individual and/or group meetings • Memos • Letters • Open-door-policy • Other philosophies - from Rich’s/Lazarus/Goldsmith’s • Equal Employment Opportunity • Sexual Harassment • “Unwelcome” advances • Tied to employment • Hostile work environment • Legal Compliance FS20512 - Retail Operations

20. Management Evaluation • Communicate how a manager is performing • By immediate supervisor • Formal and Informal • Annually or semi-annually • Often tied to rewards and promotions • Management by objective • Managers help create objectives • Monitor their own progress FS20512 - Retail Operations

21. Term Project • Pick a store or department • Customer profile • Retail structure • Goal setting • Sales incentives • Shrinkage controls (Loss Prevention) • Customer service • Management style • Merchandising methods • Technology FS20512 - Retail Operations