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Increasing the use of statistics. Session 1 Subregional Workshop on Dissemination and Use of Population and Housing Census Results with a Gender Focus. Strategy 1: Build statistical literacy “the ability to understand statistics”.
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Increasing the use of statistics Session 1 Subregional Workshop on Dissemination and Use of Population and Housing Census Results with a Gender Focus
Strategy 1:Build statistical literacy“the ability to understand statistics”
“The future of our statistics officedepends on how widespread statistical literacy is in society.”AnuOtsCommunications Chief, Statistics Estonia
Where do statistics come from? Jessica Gardner
counting is complicated
size is that a big number?
Absolute and relative numbers • 4,000 boys in Utopia are malnourished • 40,000 (10%); 400,000 (1%) • 50% increase in crime in Niceville (pop. 10,000) • 400 incidents 800 incidents • 4 8
average what does that mean?
Median $46,000 Average (mean) $63,000
Mean – sum of values / number of values • Median – the middle value • Mode – most frequently observed value
sampling is it representative?
38 40 million in 2001, UNAIDS 2006 urban maternity clinics
How to judge data quality Source: OECD (www.oecd.org/dataoecd/26/38/21687665.pdf) Jessica Gardner
What is a statistical story? • One that doesn’t just recite data in words • Catches the reader’s attention • Interesting • Informs the reader
Why tell a story? • Draw attention to the statistics • Get to know your own data better • Ensure correct use of statistics • Increase the use of data • Rewarding
“The Statistician shall … publish or otherwise disseminate such statistics or abstracts of them with or without observations thereon.“ Samoa Statistics Act 1971
Considerations • Accurate information • Be independent and unbiased • Inform not mislead • Guarantee confidentiality • Protect vulnerable groups
Encourage good writing • Way to get recognition (for the writers and for the organization) • Well written story can be used “as is” by the media thereby minimising error • Make writing a team effort
Identify a theme International days Year of the …. Current events Holidays Frequently asked questions A series on “The way we live now”
Source: http://www.unis.unvienna.org/unis/en/calendar_days_weeks_08.html
Source: US Census Bureau http://blogs.census.gov/
Writing tips • Grab your reader’s attention • Headline • First paragraph • Focus on findings not process • Use images • Simple words that people understand • Sub-headings and bulleted lists for easy scanning
Write like a journalist: “inverted pyramid style” Conclusions Idea Analysis Dataset Dataset Analysis Idea Conclusions
Prime Minister releases census results Arrival statistics now available GDP Report for September 2010
Population growing faster than ever Tourism on the rise Agriculture production in decline
Headlines • Catchy and interesting • Summarize the most important finding • No longer than one line • Use few or no numbers • The release of a report is not the headline – focus on the findings within
Lead paragraph • Focus on one or two findings • Writing in everyday language • Create images in the minds of your reader • Use few numbers • Be brief - try to keep it within five lines • Mention assumptions, methodologies or details of how you collected the data