AYUSHStrengths and opportunities forHealth Tourism Dr. ManojNesari Joint Adviser (Ayurveda) Department of AYUSH www.indianmedicine.nic.in firstname.lastname@example.org
Health and Wellness Tourism • Health conscious consumers seeking well being. • To lose weight, to slow the effects of aging, to relieve pain or discomfort, to manage stress • To partake in the use of natural supplements to improve their health.
The Economic Times A US$ 36 billion industry in 2007 and growing at 15% CAGR, the Indian healthcare industry will be a US$ 280 billion by 2022.
Parallel issues around medical tourism • international healthcare accreditation: • Canada: Accreditation Canada, formerly known as the Canadian Council on Health Services Accreditation, Since 1968, it has accredited hospitals and health service organizations in ten other countries. • USA: Joint Commission international (JCI) • UK : QHA Trent • India: NABH , QCI • Evidence-based medicine • Quality assurance.
Indian Scenario • Nearly 4,500,000 foreigners sought medical treatment in India last year. • The NEW YORK--(Business Wire)--Booming Medical Tourism in India - 2009 Edition refers strong AYUSH infrastructure • The most popular treatments sought in India by medical tourists are • Alternative medicine (Ayurveda and Yoga) • Bone-marrow transplant, • Cardiac bypass surgery, eye surgery and orthopedic surgery. • India is known in particular for heart surgery, hip resurfacing and other areas of advanced medicine.
Ayurveda- Most Preferred • According to ASSOCHAM, Ayurvedicand medical tourism industries are likely to gain around Rs 800 crore from the 2010 Commonwealth Games. • The market for medical tourism alone is around Rs 300 crore, the rest accounting for that of Ayurvedicremedies. • The breakup of tourists spending on medical tourism will fall in the band of around Rs 40,000-Rs120,000 on an average; whereas the amount spent on ayurvedic-related treatment will be around Rs10,000-Rs35,000.
Market Size and Growth Drivers • The market for AYUSH was estimated at Rs 8,000 crore (including drugs, over-the-counter and wellness products, treatment and herbal extracts) in 2009 and has been growing at 20 per cent year-on-year. • It is expected to reach Rs 16,250 crore in 2014. • The wellness/spa market is the fastest growing segment (at 20 per cent per annum), led by the growing medical tourism and hospitality industry. • The products market is about Rs 4,000 crorewith OTC products like digestives, health food and pain balms, etc. contributing almost 75 per cent of the segment. • The hospital business has historically grown at 12 per cent per annum and is expected to grow faster in the coming years as the Government is putting a lot of effort towards cost-effective health solutions through the AYUSH programme. • Source- Technopark Analysis
The AYUSH • The Indian Systems of Medicine and Homoeopathy (ISM&H) were given an independent identity in the Ministry of Health and Family Welfare by creating a separate department in 1995. Renamed the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH, meaning ‘long life’) in November 2003, • The department is entrusted with the responsibility of developing and propagating officially recognised systems – Ayurveda, Yoga, Naturopathy Siddha, Unani, and Homoeopathy. • This was done due to the explicit realisation of contributions these ancient and holistic systems can make towards human health care. • These systems have a marked superiority in addressing chronic conditions and offer a package of promotive and preventive interventions.
AYUSH Infrastructure • Teaching Institutions 485 • Students Admission Capacity 25,000 • No. of Regd. Practitioners. 6,00,000 • Drug Manufacturing Units 9,000 • Hospitals 3,192 • Hospital beds in Govt. sector 60,237 • Dispensaries 21,376 • Source : annual Report of AYUSH
Mainstreaming of AYUSH/health delivery Propagation & Publicity Research KEY AREAS Education International Cooperation Medicinal Plants Trade & Regulatory Issue Quality Assurance
Initiatives Medicinal Plants Mainstreaming Education Research Drug Quality Trade • NMPB • National Mission on Medicinal Plants • (630 crs) • Upgradation of standards • Educational reforms • International education • AIDS/Cancer etc • Bio medical • Public Health • GMP • WHO, EU GMP • QCI • Sensitise industry • Consumer awareness • Quality Certification • Inda-EU Dialogue on THMPD • Free Trade Agreement with neighbouring countries • 4000 AYUSH Doctorsposted in PHCs/ CHCs/ DHs • Co-location
Strengths of AYUSH • Prevention of Diseases • Promotion of Health • Consideration of Body, Mind and Soul as one unit. • Disease management
Healing with a Feeling….. • Care for Soul, mind, body and sense organs • Holistic approach • Care the nature to care you back • YES….! Ayurveda is not a mere medical science, but a LIFE SCIENCE…
Endless List of scopes…. • Sports medicine • Post Traumatic Stress Disorders…. • Lifestyle diseases… • Allergy Disorders • Anti addiction programs • Rasayana
Major growth drivers for the surging demand for AYUSH • Quality assurance Campaign by Dept. of AYUSH • Increasing awareness about AYUSH systems and adverse effects of synthetic drugs. • Efforts of AYUSH for easy accessibility. • Most of ISM drugs of Herbal origin are safe to use. • Cost effective and affordable • India is seen by Western countries as a reservoir of medicinal herbs and their uses.
Scientific Validation • Intramural and Extramural Research • Golden Triangle Partnership Program • Collaborative research with International institutes e.g. Mayo’s Clinic USA, Charity University Germany • Establishment of ‘CRISM’ at Mississippi University USA
Regulatory provision and guidelines for ensuring quality in service sector • IMCC Act 1970 • Panchakarma Guidelines • AYUSH Hospital Standards • Accreditation standards for wellness centers
Some well-known Ayurveda Centers • AryaVaidyaShalaKottakal Kerala • National Institute Of Ayurveda, Jaipur • Institute of Post Graduate Teaching and Research in Ayurveda, Jamnagar, Gujrat • M A Podar Hospital Worli Mumbai • PoovarIsland Resort Kerala • Somathiram Spa, Trivendrum, Kerala • Ayurveda Gram Bangalore, Karnataka • CVN Kalari Centre for Ayurveda • AnandaAyurvedaSpa,Hrishikesh, Uttarakhand • AtmaSantulan Kendra, Lonavala, Pune