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Blekko’s Growing Popularity Gives Major Players a Run for Their Money

Blekko is a web search engine that promises to improve user experience when they search the web for information on various topics. The search results from Blekko are said to be significantly better and more relevant than those offered by Google and other major search engines.

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Blekko’s Growing Popularity Gives Major Players a Run for Their Money

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  1. Blekko’s Growing Popularity Gives Major Players a Run for Their Money Blekko

  2. Blekko is a web search engine that promises to improve user experience when they search the web for information on various topics. The search results from Blekko are said to be significantly better and more relevant than those offered by Google and other major search engines.

  3. Slashtags – The USP of Blekko • Blekko offers results gathered from a database of three billion trusted websites. It completely excludes material from sources which work as content farms. The search engine was officially opened to the public on November, 2010. The USP of the search engine is the use of slash tags which provide high quality search results that are spam-free and do not contain content that are irrelevant to the input provided.

  4. Get Search Results that Are Highly Relevant to Your Queries • While search engines Google and Bing still rule the popularity charts, Blekko’s popularity is getting there and at a furious pace. To an untrained and inexperienced person, Blekko may look like yet another search engine but the experts know it is not. It has an added value which comes from the slash tags. These are nothing more than a simple filtering system that aims to limit the search results to those which are highly relevant to the search terms.

  5. A Blazing Start • Blekko attracts about 1.5 million unique users and 70 to 80 million queries every month which are stunning figures for a search startup that is less than four years in business. The sheer numbers is the reason why the industry is sitting up and keeping a sharp eye on Blekko, which is clearly is not any ordinary IT startup.

  6. The New-Look Blekko • The Silicon Valley-based startup has already donned a new look to show that it is growing up. There are a number of dramatic improvements the company has introduced to look straight into the eyes of the big daddies of search engines. Most noticeable among them is a complete revamp of its user interface and also the addition of more auto-firing slash tags which promise more spam-free search results. Also, the new index technology and computing infrastructure is guaranteed to provide users a compelling web search experience.

  7. Auto-Firing Slashtags That Keep Search Results Spam Free • The company is auto-firing slash tags for close to 500 categories and is aiming to gain support for about 1,000 categories. These slash tags are automatically appended to user queries which mean they need not do any additional work to filter out junk or spam results which may not be relevant to their query.

  8. Winning Over the Skeptics • Skeptics are fast becoming believers and those cynical of the long term sustainability of Blekko are now believing that their services will soon emerge as a viable and much-needed search alternative that can stand up to giants like Google and Yahoo.

  9. A Unique Algorithm That’s Evolving • Blekko uses an algorithm that tries to match the best slash-tag for a given query. After matching the appropriate slash tag, Blekko auto-boosts results related to this slash tag. The engineers at Blekko acknowledge that the present algorithm is far from perfect and needs some knocking. An example: • The search term jaguar is seen by the search engine as related to cars and hence triggers the slash tag/ ‘car’. It is only after using the slash tag web that such erroneous auto-slash tagging can be deactivated so that the search results jaguar – the animal or the sports team.

  10. Sort Results by Date • Negation is possible with Blekko just like it is possible with Google search. Users can exclude web-pages that contain specific words or eliminate search results from specified slash tags. It is also possible to limit the search results to specific date periods by using the date slash tag which sorts the search results to limit them within specific dates provided by the user.

  11. Now Search Results Include Twitter News Too • According to a lot of fans, Blekko’s search results are easy to navigate. The categories help users narrow down their searches to find results that are wholly relevant. The search results also feature Twitter prominently, which the industry regards a brainy move as an increasing number of people are now turning to ‘Twitter’ for trending news.

  12. The Big Players Continue to Rule but the Spotlight Is on Blekko • The fast growing popularity of Blekko is being followed closely by Google and Bing which is evident by their attempts to improve search results using newer, technologically more enhanced tools. Google still has a whopping 67 per cent of the search engine market share with Bing a distant second. Blekko has a lot of catching up to do as it is a long way from competing with the big ones. However, it continues to attract attention from VC’s and has been getting attractive funding quite consistently. The spotlight is undoubtedly on their next moves and what innovative strategies they will adopt to close the gap.

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