& What’s After

1. &What’s After Ayman Rashed 16/10/2000

2. Agenda • What is otlob.com? • Financing • Acquisition • What’s After • Q&A

3. The First Online Food Home Delivery in Egypt

4. What is otlob.com? • The first online food home delivery service in Egypt • Delivery to both homes and offices • Restaurants around Cairo • Any type of food • Cash on delivery • No extra charges

5. How otlob works 2) Otlob receives order via the Internet 1) Customer places order online 4) Restaurant prepares the order, delivers it and collects the cash 3) Otlob routes order to the restaurant via the phone 5) Restaurants pay otlob commission monthly

6. Why otlob • Everybody gets HUNGRY • Home Delivery • Lack of Information • Ease of using the phone • The Internet

7. Home Delivery • A wide spreading value added service that virtually everybody provides now in Egypt. • New Social Attitudes • We all spend all day long at work, you seldom find somebody who gets his lunch at home. • Households take holiday from cooking in weekends. • Households do not have the time or energy to cook during the week.

8. Information • In order to decide what to eat and from which restaurants you need to know: • Restaurants that Deliver to your Area • Menus • Prices • Cost of Delivery & Taxes • Restaurants Working Hours • Restaurant Phone Number

9. Using the Phone • Need to Place the Order as Quick as Possible. • Few available Phone Lines • Phones are used for more priority Purposes • Restaurants Phone are Busy • Order Takers do not try to sell me things that I do not want.

10. Otlob & the Internet • The most booming field in the business worldwide • Most of the businesses – my target customers – already connected to the Internet • Everyone is trying to find a place for himself on the net • Egypt does not have yet a considerable existence on the net, any serious attempt is highly appreciated

11. Otlob Statistics • Otlob started on September 5th, 1999 • 200+ restaurants • Not a single pound spent on marketing • 50,000+ (70,000) visitors • 350 (600) unique sessions per day • 40 (80)orders per day • 1900+ (2,200) customers • 100 new customers every week • Average order = L.E. 30

12. Otlob Statistics cont’d

13. Otlob Statistics cont’d

14. Otlob Statistics cont’d

15. Market Acceptance • Many praising feedback mails • Companies from different fields proposed different sorts of cooperation with otlob • Microsoft uses the site as reference for e-commerce initiatives in Egypt • Microsoft sponsors the site by supplying free software licenses and holding press release on otlob

16. Challenges • Large network of restaurants • Restaurants delay in delivery? Who is to blame? • Delay in routing orders (3 minutes average) because of busy phone lines • Missing items at restaurants in spite of existence on the menu. • Restaurants’ perception of our service • Operations costs

17. Operations costs • Each order costs on average two phone calls. • # of operators and # of phone lines are directly proportional with # of orders • Internet connectivity • Salaries • General administration costs

18. (Future) Plans • We need to aggressively market otlob in order to: • grow • gain more market trust • automate our service • add more value added services • keep our time to market

19. Potential Growth • Integrate with restaurants to route the orders automatically • Integrate with couriers to do the delivery • Introduce new categories of goods for delivery on the site • Integrate with portals to provide value added service to otlob user

20. Financing • We needed financing! • Look at what’s there in the USA!!!!! $

21. Who may Finance • Venture Capitals • Local Business men • Other Internet Companies • IT companies • Loans • Others

22. Challenges of Financing • No previous model to follow • Evaluation! High/Low? • Time to Market • “We can build a similar site in few days and have you out of business”

23. The Acquisition • Surprisingly 100% Acquisition • A consortium of : • CIIC, • ITWORX and • others

24. Criteria of Acceptance • Simply it is the best offer that we got • Why bother the headache if we get the profits of 4 years in only one • We have other projects in mind and we want to enjoy implementing them

25. What’s After Mostafa Ayman Internet Blocks Arabic-Bookstore

26. Internet Blocks • Small Incubator • Otlob like business • We implement ideas and operate them

27. Corsat.com

28. Corsat.com • “The training market place in the Middle East” • “A one stop shop for any kind of training” Corsat.com

29. Training “The world-wide training market, which includes tools, content and services grew to $16.5 billion in 1998 and is expected to reach $22.9 billion in 2001” source: IDC Corsat.com

30. Types of Training • Instructor Led Training • Computer Based Training • Web Based Training • Self Based Training Corsat.com

31. Fields of Training • Information Technology • Languages • Management • Professional Training • Post Graduate Studies • Others Corsat.com

32. Corsat.com Main Features • Search engine to allocate training providers according to • Field, topic, subject • Country, city, district, • Certifications, • Authorizations and • others Corsat.com

33. Corsat.com Main Features cont’d • Each training provider will have its own web page • Training providers will maintain their pages by themselves • Web Pages will contain: • Background on Training Center • Staff • Premises • Programs, Courses, Schedule and Prices • References • Certification • Authorization Corsat.com

34. Corsat.com Main Features cont’d • Customers can reserve their training courses online • Payment is collected • At the training center • Via open accounts (receivables) • By credit cards • By our messenger Corsat.com

35. Corsat.com Main Features cont’d • Training providers will have the facility to offer “Last Minute Offers” in order to fill in their classes • Customers use reduced prices to join the courses at the very last moment Corsat.com

36. Corsat.com Main Features cont’d • Individual training providers can advertise for themselves • Customers browse Individual training providers’ advertisements according to field, location and date of posting Corsat.com

37. Corsat.com Main Features cont’d • Corporates can publish their training needs online • They elect whether to send the needs to all training providers or only to selected ones • Selected training providers bid for those needs • Corporates choose which offer to use Corsat.com

38. Benefits of Corsat.com • An effective marketing tool and an untraditional outlet for training providers • Help training centers fill their incomplete classes • Help Individual training providers market themselves • A wide range of variety of prices and services are offered in one place. • Increase the awareness of customers about new training offers and services Corsat.com

39. Benefits of Corsat.com cont’d • Customers save time and money by not having to visit training centers • Help customers allocate their needs and reserve their place in classes in an easy and effective way • Help customers allocate training centers far from their area of residence • Let customers see other customers’ opinions and ratings of training centers’ services Corsat.com

40. Implementation Plan • Development of Corsat.com • Make deals with Training Center • IT Training Providers in Cairo • Other fields training providers in Cairo • Launch Corsat.com • Hire distributors in other cities Corsat.com

41. Thank You Ayman Rashed Managing Director Internet Blocks Tel: 0123111961 Email: arashed@otlob.com, arashed@corsat.com Corsat.com