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Focus on video boosts sales Summary of 2005

Focus on video boosts sales Summary of 2005. Ray Mauritsson, CEO. Agenda. Summary 2005 Trends and market development First quarter 2006 Outlook. 2005 in brief. Improved profitability Growth within Video, +55% Increased acceptance of network video

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Focus on video boosts sales Summary of 2005

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  1. Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO

  2. Agenda • Summary 2005 • Trends and market development • First quarter 2006 • Outlook

  3. 2005 in brief • Improved profitability • Growth within Video, +55% • Increased acceptance of network video • Intensified partnership • Product launches of smart and innovative network products • Important Awards

  4. Financial performance 2005 • Net sales: 895 MSEK (691) • Operating profit : 128 MSEK (51) • Earnings per share: 1.32 SEK (0,44)

  5. Axis video growth

  6. Axis product portfolio, video Axis Video Management & ADP Solutions AXIS Image Enhancer AXIS Camera Management Fixed Cameras AXIS 207 AXIS 207W AXIS 206 Axis 206M AXIS 210A AXIS 211A AXIS 221 Network Domes & PTZ Cameras AXIS 225FD AXIS 214PTZ Video Servers AXIS 241SA AXIS 241QA AXIS 240Q AXIS 240Q Blade

  7. Global distribution and sales Resellers Axis Distributors System integrators End user

  8. Partner Program Solution Silver/ Premium 251 Solution Gold 256 Authorized 5342 Totally: 5849

  9. Axis world wide organization Sweden HQ Nordics, EE & Russia UK Benelux Canada Germany France Boston Korea San Diego Italy Spain & Portugal China Japan Middle East & Africa South America Singapore Taiwan Australia

  10. Scalable production Forecasts Manufacturing Asia/Europe Logistic Centre Lund/Asia Orders Shipping & invoicing Component purchasing

  11. Customer segments Transportation Bank Industrial Retail Government Education

  12. Customer case – Retail, USA • 1,000 AXIS network cameras – as a first step • Major US national retailer • 9,000 additional cameras expected for coming years.

  13. Customer case - Transportation, Stockholm 300 network cameras as a first step AXIS 225FD 2,000 cameras will be installed

  14. Highlights January-March • Total growth + 47 % • Continued growth within Video + 69 % • Accelerating network video market • Big retail installations • Cooperation with Assa Abloy, Securitas and Lunds university

  15. Highlights Q1, 2006 • Net sales 257 (175) • Operating profit 38 (14) • Profit before tax 38 (14) • Profit after tax 27 (12)

  16. Sales Q1, 2006 Asia 13 % Video 85 % EMEA45 % Print 11 % Scan 2 % Other2 % Americas 42 % *Q1 2006

  17. Size and growth potential Growth 40% Growth 10% CCTV Network Video

  18. Future outlook, Axis´ goals Market leadership Professional Network Video • Focused product range • Aggressive product development • Intelligent solutions • Focused business model • Channel partnerships Focused employees and focused company

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