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FACEBOOK 102 FOR LOCAL BUSINESSES

FACEBOOK 102 FOR LOCAL BUSINESSES. You have a Facebook Fan Page, now what?. Social Media Usage Stats. Social Media Usage Stats. Facebook User Stats. Facebook Has Approximately 901 Million Monthly Active Users Facebook Has Approximately 483 Million Daily Active Users on Average

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FACEBOOK 102 FOR LOCAL BUSINESSES

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  1. FACEBOOK 102 FOR LOCAL BUSINESSES You have a Facebook Fan Page, now what?

  2. Social Media Usage Stats

  3. Social Media Usage Stats

  4. Facebook User Stats • Facebook Has Approximately 901 Million Monthly Active Users • Facebook Has Approximately 483 Million Daily Active Users on Average • More than 50% of our active users log on to Facebook in any given day • More than 7 million apps and websites are integrated with Facebook

  5. Facebook User Stats • There Are Approximately 2.7 Billion Facebook Likes or Comments per Day • On Average, More than 250 Million Photos are Uploaded per Day • The Average Facebook User is Connected to 80 Community Pages, Groups and Events • The Average Facebook User has Approximately 130 Friends

  6. What is a Facebook Fan Page? A Fan Page on Facebook is a miniature landing page or micro-site that serves as a “home base” for your business or organization. It is different from a Facebook profile (which is designed for people). While your Facebook profile represents you as a person, your Fan Page represents your business or organization.

  7. Facebook 101 Review • What is a Fan Page? • Why do you need a Fan Page? • How to set up a Fan Page? • What is supposed to be on the Fan Page? • How to create your Fan Page? • Cover Page dimensions, branding and what you are allowed to put on your page? • Tabs

  8. Facebook 101 Review • The Admin Panel • info • admin roles • notifications • Featured Likes • post as page • build audience • Any questions?

  9. Now what? • Get People to “LIKE” you either because • You invite them and they already know and like you’ • You advertise to get new customers • You provide something they like such as a free E-Book, coupon, training, contest, etc. • Their friends shared the content

  10. Now what? • 2. Create a relationship with your fans • - Post daily • - Pictures • - Text • - Videos • - Links

  11. Posting Tips • Posts containing 80 or fewer contacts convert better • Post slightly out of regular business hours • Thursdays and Fridays have slightly higher engagement rates • Ask questions • Use photos • Use videos • Use links • Be engaging

  12. Posting Tips 2 • Have a weekly calendar • Proposed Content • Info-graphics • Video tutorials • Expert content • Slide presentations • E-books • Contests • News • Curated posts • Interviews

  13. Doing it right

  14. Not so much…

  15. What is Edgerank?

  16. Facebook 102 • Important other factors • Highlighted Posts • Pinned to the Top • Scheduled Posts • Events • Polls • Milestones

  17. Now you are ready for Facebook! Ursula Amon Social Media Consulting CFL 386.527.5089 ursula@socialmediaconsultingcfl.com Socialmediaconsultingcfl.com Presentation June 2012

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