1 / 25

Brand Management Interviews

This presentation, aimed at second-year MBA candidates at Kellogg, focuses on brand management and recruitment strategies within leading companies like The Quaker Oats Company. It outlines key goals of recruitment, the desires of brand companies, effective approaches to marketing case questions, and preparations for the recruitment process. Attendees will gain valuable insights into what companies are looking for in candidates and how to excel in the highly competitive landscape of brand management.

jola
Télécharger la présentation

Brand Management Interviews

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. 1 Brand Management Interviews A Presentation for Kellogg Second-Year MBA Candidates The Quaker Oats Company, October, 2001

    2. 2 Agenda What is the goal of recruitment? What do Brand Companies want? How to handle Marketing Case questions? How to get ready for the process?

    3. 3 What is the goal of recruitment?

More Related