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Part 2: How to Put Together A Winning Business Recruitment Proposal

Part 2: How to Put Together A Winning Business Recruitment Proposal. October 9, 2013. Cover Page. Branded Key assets. Cover Page. Branded Key assets. Cover Letter. Addresses points Short and sweet Provides specifics. Organization. Easy to understand Logical. Positioning.

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Part 2: How to Put Together A Winning Business Recruitment Proposal

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  1. Part 2: How to Put Together A Winning Business Recruitment Proposal October 9, 2013

  2. Cover Page • Branded • Key assets Wyoming Economic Development Association - January 2013

  3. Cover Page • Branded • Key assets Wyoming Economic Development Association - January 2013

  4. Cover Letter • Addresses points • Short and sweet • Provides specifics Wyoming Economic Development Association - October 2013

  5. Organization • Easy to understand • Logical Wyoming Economic Development Association - January 2013

  6. Positioning • Complete • Compelling • Tells a story Wyoming Economic Development Association - January 2013

  7. Branding • Map • Key assets • Visually interesting Wyoming Economic Development Association - January 2013

  8. Permitting Process • Clear and concise Wyoming Economic Development Association - October 2013

  9. Wage Data • Matched RFI Wyoming Economic Development Association – October 2013

  10. Maps • Branded • Clear Wyoming Economic Development Association - January 2013

  11. Map • Branded • Detailed • Clear Wyoming Economic Development Association - January 2013

  12. Maps • Three levelsof maps • Key references Wyoming Economic Development Association - January 2013

  13. Creativity • Testimonialsin coverletter Wyoming Economic Development Association - October 2013

  14. Key Themes & Recommendations • Incomplete responses are the easiest way for your community to be eliminated • A well-organized response can help you stand out • Fill out Sites & Buildings information completely also Wyoming Economic Development Association - October 2013

  15. How to Get Organized • Have a template in place before the RFI comes in • Use an appendix instead of attachments • Have consistent branding • Use multiple, simplified maps • Make maps very clear • Nail your region’s competitive positioning Wyoming Economic Development Association - October 2013

  16. Wyoming’s Competitive Positioning Wyoming Economic Development Association - January 2013

  17. Handout Wyoming Economic Development Association - October 2013

  18. The Wyoming RFI Process Wyoming Economic Development Association - October 2013

  19. Wyoming RFI Process • Single point of contact is a plus • Branded cover pages • Consistent community information • Timeliness and order Wyoming Economic Development Association - October 2013

  20. Recommendation for RFI Process • Be more selective in what RFI’s are submitted to the site selector • Contact the site selector to try to ascertain additional information • Summarize project stats and status • Consider larger regions for community profiles • Encourage all qualifying LEDOs to submit Wyoming Economic Development Association - October 2013

  21. RFI Scoring Results Wyoming Economic Development Association - October 2013

  22. Questions? Janet L. Ady Ady Voltedge 608.663.9218 jady@adyvoltedge.com Wyoming Economic Development Association - October 2013

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