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Internet Marketing

Internet Marketing. Chapter 1 Summary. Why is Digital Marketing Important. Consumers have access to information any time and any place C onsumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives,

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Internet Marketing

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Presentation Transcript

  1. Internet Marketing Chapter 1 Summary

  2. Why is Digital Marketing Important • Consumers have access to information any time and any place • Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, • People want brands that are personalized and relevant, and offers tailored to their needs and preferences.peers are saying as well.

  3. Types of Digital Media

  4. Digital Paid Media • Google Adwords • Pay per Clicks • Facebook Advertisements

  5. Trends • Quick but smaller returns • More adblocks • Click Frauds • Negative perception of brand due to unwanted Ads

  6. Digital Earned Media • SEO • Viral Campaigns • Media Relations • Word of Mouth

  7. Trends • Hype generation • What’s trending on twitter? • Huge rewards if executed correctly • Dove “Real Beauty” • Largely Popular with Youths • Harlem Shake • Gangnam Style

  8. Digital Owned Media • Facebook Page • Website • Blog

  9. Trends • Ability to earn media over time • Maintaining the facebook pages • Gathering likes • Long term strategy • Running strategy

  10. The End Thank You

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