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Internet Marketing

In an era where consumers have constant access to information, digital marketing has become essential for brands. Today's consumers are influenced not only by company messages but also by peer reviews and social media. Brands need to offer personalized experiences and solutions tailored to consumer preferences. This chapter explores different types of digital media—paid, earned, and owned—along with their trends and impacts. Embracing effective digital marketing strategies can lead to significant rewards, while neglecting this space can harm brand reputation.

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Internet Marketing

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Presentation Transcript

  1. Internet Marketing Chapter 1 Summary

  2. Why is Digital Marketing Important • Consumers have access to information any time and any place • Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, • People want brands that are personalized and relevant, and offers tailored to their needs and preferences.peers are saying as well.

  3. Types of Digital Media

  4. Digital Paid Media • Google Adwords • Pay per Clicks • Facebook Advertisements

  5. Trends • Quick but smaller returns • More adblocks • Click Frauds • Negative perception of brand due to unwanted Ads

  6. Digital Earned Media • SEO • Viral Campaigns • Media Relations • Word of Mouth

  7. Trends • Hype generation • What’s trending on twitter? • Huge rewards if executed correctly • Dove “Real Beauty” • Largely Popular with Youths • Harlem Shake • Gangnam Style

  8. Digital Owned Media • Facebook Page • Website • Blog

  9. Trends • Ability to earn media over time • Maintaining the facebook pages • Gathering likes • Long term strategy • Running strategy

  10. The End Thank You

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