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House Higher Education Study Committee Columbus State Community College September 9, 2013

House Higher Education Study Committee Columbus State Community College September 9, 2013. Kristen Hurd Marketing Director. Student Spending on Textbooks. Students on average spent $292 on textbooks last fall term. Spending is Down 11%. Student Monitor Lifestyle & Media study - 2012.

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House Higher Education Study Committee Columbus State Community College September 9, 2013

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  1. House Higher Education Study CommitteeColumbus State Community CollegeSeptember 9, 2013 Kristen Hurd Marketing Director

  2. Student Spending on Textbooks • Students on average spent $292 on textbooks last fall term. Spending is Down 11% Student Monitor Lifestyle & Media study - 2012

  3. Students See Value in Digital Tools Cengage/Eduventures Study, 2012 • 61% of instructors think that students use IT effectively • But only 42% of students think that instructors provide adequate training and support to use IT effectively Students agree that technology can boost academic performance and want more technology in the classroom

  4. Instructors Increasingly Value Digital Cengage/Eduventures Study, 2012 2012 2011 2012 2011 Which statement best describes your preference regarding the use of technology in courses? Technology in courses positively impacts student engagement … and a growing majority now believe that technology positively impacts student engagement More instructors prefer to use technology to support their courses…

  5. Print Solutions eBooks MindTap That is Why We Are Evolving Past Today Over time, we migrated to eBooks and other digital products, making our assets available online and in portable forms We have created integrated applications, customized and focused on improving educational outcomes, bundled with services We started with leading textbook franchises, encyclopedias, and primary source documents And now we’re developing a highly innovative new system that will deliver personalized learning experiences

  6. - Digital Revenue: 37.5% in 2012- Nearly 90% of titles available in digital format- eBooks, homework solutions, MindTap Cengage Learning and Digital Digital

  7. Cengage Learning and Digital MindTap: The Personal Learning Experience • MindTap is an all-inclusive solution that moves beyond ebooks and stand-alone software platforms. • Built around a core set of Cengage Learning content, the Experience uses an “app” platform to scale into a solution that is personalized by the professor for the student. 8

  8. Digital Solutions Improve Learning See www.cengage.com/engagementcenter for White Papers & Case Studies

  9. Service is our Key Differentiator • Digital Solution Coordinators: Proactive support from set-up to completion from a dedicated team • Implementation & Training Specialist: On-campus consultation/training with instructors, IT staff and LMS administrators • Technology Power User: Experienced instructors share their technology and classroom insights about digital solutions. • Tech Support: Phone support, 24/7 online portal

  10. Thank you! • Kristen Hurd • Marketing Director • www.cengage.com

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