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MHA 626 MENTOR Career Begins/mha626mentor.com

Week 1<br>Discussions<br>To participate in the following discussions, go to this week's Discussion link in the left navigation.<br>Business and Strategic Planning<br>The business plan of a healthcare organization describes the purpose of the HCO and lends structure to its organizational goals. The strategic plan is used as a directional guide; in other words, how the organization will fulfill its purpose and put ideas into action. The strategic plan also prioritizes the organization’s resources as a means to fulfill the business plan. Simply put, the business plan is the “what,” and the strategic plan is the “how.”<br>

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MHA 626 MENTOR Career Begins/mha626mentor.com

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  1. MHA 626 MENTOR Career Begins/mha626mentor.com

  2. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 1 Discussion 1 Business and Strategic Planning FOR MORE CLASSES VISIT www.mha626mentor.com Week 1 Discussions To participate in the following discussions, go to this week's Discussion link in the left navigation. Business and Strategic Planning The business plan of a healthcare organization describes the purpose of the HCO and lends structure to its organizational goals. The strategic plan is used as a directional guide; in other words, how the organization will fulfill its purpose and put ideas into action. The strategic plan also prioritizes the organization’s resources as a means to fulfill the business plan. Simply put, the business plan is the “what,” and the strategic plan is the “how.”

  3. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 1 Discussion 2 Strategic Planning and Marketing FOR MORE CLASSES VISIT www.mha626mentor.com Strategic Planning and Marketing Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan. Figure 1.1: Relationship of overall strategic plan to business unit plans. Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 1.2: “The Importance of Strategic Planning and Marketing – Strategic Planning Process Overview.” Copyright 2015 by Bridgepoint Education, Inc. The healthcare delivery system is often described as a service-driven industry. Therefore, it is vitally important for healthcare organizations to define the services that they are providing; however, it is equally important to determine the demographics or customer base that requires the specific service.

  4. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Banner Health Organization) FOR MORE CLASSES VISIT www.mha626mentor.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. Vision, Mission, and Values Statements The course is structured so that each week you will work on specific segments of your marketing plan for the Final Project that is due in Week Six. This week you will choose a specific healthcare organization (HCO) and begin examining the products and services found in the HCO’s strategic plan. For this assignment, read Chapter 3 in the course text, which addresses the importance of the mission, vision, and values statements to organizations. Why is it important for an organization to have these statements? What purpose do they serve?

  5. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Department of Defense military medicine) FOR MORE CLASSES VISIT www.mha626mentor.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. Vision, Mission, and Values Statements The course is structured so that each week you will work on specific segments of your marketing plan for the Final Project that is due in Week Six. This week you will choose a specific healthcare organization (HCO) and begin examining the products and services found in the HCO’s strategic plan. For this assignment, read Chapter 3 in the course text, which addresses the importance of the mission, vision, and values statements to organizations. Why is it important for an organization to have these statements? What purpose do they serve?

  6. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 2 Assignment SWOT Analysis (Banner Health Organization) FOR MORE CLASSES VISIT www.mha626mentor.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. SWOT Analysis This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001). During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCO’s internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT

  7. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 2 Assignment SWOT Analysis (Department of Defense military medicine) FOR MORE CLASSES VISIT www.mha626mentor.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. SWOT Analysis This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001). During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCO’s internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT

  8. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 2 Discussion 1 Patient Centered Marketing FOR MORE CLASSES VISIT www.mha626mentor.com Patient-Centered Marketing This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization’s customers and demographics. As mentioned in Chapter 7 of the course text, “marketing involves both the creation and distribution of goods and services” (Stevens, R., & Silver, L. S., 2015, section 7.1: “What is Marketing,” para. 4). Marketing departments should be concerned with customer needs and meeting those needs in the market place. The marketing concept for HCOs, therefore, is patient-centered. However, marketing concerns within a HCO should not be focused on patients in general, but on patients who are part of a pre-selected market segment (i.e., specific customers with specific needs). To prepare for this discussion, read Chapter 7 of the course text and the Rao (2012) article, “Generating Growth Through Patient-Centered Commercial Strategies.” Then read the scenario below and address the points that follow.

  9. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 2 Discussion 2 Selecting Marketing Strategies FOR MORE CLASSES VISIT www.mha626mentor.com Selecting Marketing Strategies This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies: Undifferentiated Strategy Focus Market Strategy Segmented Strategy For this discussion, you will select an appropriate marketing strategy for each of the following long-term care organizations: Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been

  10. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Banner Health Organization) FOR MORE CLASSES VISIT www.mha626mentor.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. The Importance of Marketable Objectives This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following: The key marketing objectives found in your chosen HCO’s strategic plan Why the objectives fit the role of the health care organization

  11. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Department of Defense military medicine) FOR MORE CLASSES VISIT www.mha626mentor.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. The Importance of Marketable Objectives This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following: The key marketing objectives found in your chosen HCO’s strategic plan Why the objectives fit the role of the health care organization

  12. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses FOR MORE CLASSES VISIT www.mha626mentor.com Internal and External Environmental Analyses For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read last week. The creation of a successful strategic plan is derived from researched data; in particular, applicable data can be obtained from a SWOT analysis. Review section 5.4 of the course text, which presents examples of environmental analysis, both internal and external, for a hypothetical nursing facility.

  13. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 3 Discussion 2 Examining Market Research Strategies FOR MORE CLASSES VISIT www.mha626mentor.com Examining Market Research Strategies For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding services offered. With this said, health care organizations rely on market research to determine their best course of action regarding time and financial investment. After reading Chapter 6 and watching the Alanis Business Academy’s YouTube video, describe the information that can be derived from each of the four quadrants in the Boston Consulting Group matrix. Additionally, describe the validity and applicability of implanting the Boston Consulting Group matrix for your chosen healthcare organization’s marketing plan.

  14. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 4 Assignment Database Marketing (Banner Health Organization) FOR MORE CLASSES VISIT www.mha626mentor.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy.

  15. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 4 Assignment Database Marketing (Department of Defense military medicine) FOR MORE CLASSES VISIT www.mha626mentor.com AssignmentTo complete the following assignment, go to this week's Assignment link in the left navigation. Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links,

  16. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 4 Discussion 1 Marketing Opportunities and Strategies FOR MORE CLASSES VISIT www.mha626mentor.com Marketing Opportunities and Strategies For this discussion, you will obtain information for the Marketing Mix section of your Final Project. Specifically, you will focus on your chosen HCO’s marketing opportunities and goals. To prepare for this discussion, read Chapter 9 of the course text. In addition, examine your healthcare organization’s SWOT analysis (Week Two Assignment) and the environmental analysis you conducted (initial discussion from Week Three). Successful businesses rely on analytical data as a means to make informed decisions. Opportunity analysis provides data to marketing teams that help to define possible opportunities and encompasses multiple aspects of a given alternative prior to making final decisions.

  17. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 5 Discussion 1 Planning and Control Measures FOR MORE CLASSES VISIT www.mha626mentor.com Planning and Control Measures For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service. As discussed in Chapter 12, planning and control processes should be integrated; that is, both processes should be used to obtain feedback that will allow the marketing team to successfully reach strategic objectives through the marketing plan. For your initial post, describe the importance of timely information flow/feedback in terms of your chosen healthcare organization and marketing plan. Based on your chosen product or service, why would it be important for managers and planners to obtain information concerning marketing results? Why would reports for a particular timeframe (weekly, monthly, quarterly) be important concerning your product or service? How would the feedback in these reports be used to control the future of your marketing plan?

  18. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 5 Discussion 2 Implementation of Performance Evaluation FOR MORE CLASSES VISIT www.mha626mentor.com Implementation of Performance Evaluation This discussion will allow you generate content for your Final Project regarding the implementation of performance evaluation. As discussed in Chapter 12, the implementation of performance evaluation methods is an ongoing process that aids the marketing department in determining the success of its current programs and the positive direction for future marketing actions. The authors of your text highlight multiple performance methods that can be used to improve the marketing decision process. For your initial post, state how the balanced scorecard method could be used to identify performance procedures, methods, and responsibilities for controlling set policies within your chosen healthcare organization and to evaluate the success of your chosen healthcare organization’s marketing plan.

  19. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 6 Discussion 1 Ethical and Legal Issues Surrounding Social Media and Marketing FOR MORE CLASSES VISIT www.mha626mentor.com Ethical and Legal Issues Surrounding Social Media and Marketing This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan? Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?

  20. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 6 Final Paper Marketing Plan (Banner Health Organization) FOR MORE CLASSES VISIT www.mha626mentor.com Marketing Plan To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections: Executive Summary Provide a brief summary of the marketing plan. Introduction State the objectives of the strategic plan.

  21. MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 MENTOR Career Begins/mha626mentor.com MHA 626 Week 6 Final Paper Marketing Plan (Department of Defense military medicine) FOR MORE CLASSES VISIT www.mha626mentor.com Marketing Plan To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections: Executive Summary Provide a brief summary of the marketing plan. Introduction State the objectives of the strategic plan. Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.

  22. MHA 626 MENTOR Career Begins/mha626mentor.com

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