1 / 44

Our call will begin in just a moment Please dial in to GoToMeeting ...

Our call will begin in just a moment Please dial in to GoToMeeting . HubSpot Partner Success Workshops. Thursdays, Bi-Monthly @ 2pm EST. Your Host: Nick “ Sal”vatoriello Senior Inbound Marketing Consultant http:// nicksalinbound.com/. Our Agenda. 1. Recognition . 2.

jory
Télécharger la présentation

Our call will begin in just a moment Please dial in to GoToMeeting ...

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Our call will begin in just a moment Please dial in to GoToMeeting...

  2. HubSpotPartner Success Workshops Thursdays, Bi-Monthly @ 2pm EST Your Host: Nick “Sal”vatoriello Senior Inbound Marketing Consultant http://nicksalinbound.com/

  3. Our Agenda 1 Recognition 2 Polaris PR – IM Success 3 KBK Communications – Sales Success 4 VAR Announcements/Calendar 5 Attitude/Final Thought

  4. Partner Success Workshop Archive Page http://bit.ly/VARPSW

  5. PC MESSAGE ME USING THE QUESTION PANEL: -1.) Who you are, where you’re calling from -2.) Name of business -3.) What you’re excited about CHATWITH US! MAC

  6. 1 Recognition…

  7. Recognizing [Movers + Shakers!]

  8. VAR All-Star Board: Leaders in: Activation + Usage + Results

  9. Your Partner All-Star Product Usage Leader Board: 11-09-2012

  10. Question: If you haven’t begun, when will you start? What can we help you with?

  11. Which VARs just got HubSpot Certified since last meeting?

  12. 1 Solutions 8! (IMC = Tim Dearlove) 2 Canopy Media (IMC = Al Biedrzycki) 3 Revenue River! (IMC = Al Biedrzycki) 4 Movable Content (IMC = Adrianne Mayshar)

  13. HubSpot VAR Training Overview Register for Product Training Sessions: http://academy.hubspot.com/hubspot-product-training-classes-registration-page/ Register for Partner Training (Mandatory) Sessions: http://academy.hubspot.com/Partner-Classes/hubspot-partner-training-main-page/ Schedule 1:1’s with your consultant or Deedee (dperry@hubspot.com) • VAR Orientation Session • 1:1 Campaign Progress Assessment • PARTNER TRAINING: Pricing and Packaging for Agencies  • Contacts and Prospects Training • PARTNER TRAINING: How to Run an Account Review with your Client • 1:1 Goal Setting & Planning • Sources and Competitors Training • Keywords Training • PARTNER TRAINING: Winning with a Consultative Sales Process • Ongoing Product Training • Blogging Training • Landing Pages Session • PARTNER TRAINING: Driving ROI • Social Media Training • CTAs and Thank You Pages Session • PARTNER TRAINING: How to Onboard HubSpot Clients • PARTNER TRAINING: Campaign Building: Promote • 1:1 Marketing Performance Evaluation • PARTNER TRAINING: Campaign Building: Lead Generation • 1:1 Onboarding Strategy • Email Training Session • PARTNER TRAINING: How to Renew & Retain your HubSpot Clients • Workflows Training Session **The training classes must be completed PRIOR to each 1:1 session in order to make your consulting hours the most effective

  14. Question: Have you completed the VAR Campaign Courses? If not now, when? If not you, who?

  15. Sales Tiers Success MOVIE

  16. VAR On-Boarding Success Training: GUEST STAR…

  17. Shelley Pringle is principal and founder of Polaris PR Inc. We’re a hybrid agency that helps clients build their profile, get found online and convert leads into customers. PolarisPRInc.com  @ShelleyPringle | linkedin.com/shelleypringle

  18. POLARIS PUBLIC RELATIONS www.polarisprinc.com Shelley Pringle: Principal 1 2 HubSpotter Since: June 2012 3 Number of HubSpotter Powered Clients: Onboarding our first client now Success with HubSpot: UV +136%; Visits to contacts +594%

  19. POLARIS PR’s G P C T 1 Goals For HubSpot: Increase revenue 300% in 18 months; Move from project- to retainer-based clients (0 in June); Add additional expertise to agency services 2 Plan/Strategy: Use Polaris PR case study to show new clients the benefits of inbound marketing 3 Challenges You Faced Before HubSpot Behind the times; Difficult to show ROI of traditional PR & social media Timeline It’s taking longer than we thought; Difficult to create good content regularly; Need to leverage online efforts more with offline

  20. Web visits: + 136%; Visits to Contacts: +594%

  21. Polaris’ Inbound Story Securing our first HubSpot customer 1 HubSpot’s process connected the dots between PR, social media and the bottom line 2 This opportunity didn’t knock at the best time—we weren’t yet certified. 3 Strategy trumps tactics; Work with your Channel Manager; 1 step ahead of your client is OK 4 Augment our core services of strategy & content creation with SEO & PPC 5

  22. Big agency thinking. Small agency attitude. Subscribe to our blog: www.polarisprinc.com/blog Follow me on Twitter: @shelleypringle Send me an idea for a guest post (SEO, PPC, other): shelley@polarisprinc.com

  23. Resources: “HubSpot Items that helps us in our new business pitch” 1 1 What is Inbound Marketing? GREAT SUMMARY DOC 2 HubSpot Product Overview to use with Qualified Opportunities

  24. QUESTIONS?

  25. Let’s Brainstorm What’s 1 key take away? What’s 1 next step?

  26. 2 Leadership Speaker… MOVIE

  27. VAR Inbound Marketing Success Story

  28. Katie GutweinDirector of Marketing & Social Media @kbkcomm kfassl@kbkcommunications.com www.kbkcommunications.com Ramona GutweinAssistant

  29. 3 2 1 HubSpotter Since: July 2011 Number of HubSpotter Powered Clients: Six Industries Served: Healthcare Manufacturing & Distribution

  30. 3 2 1 KBK’s G P C T Goals For HubSpot: • ANSWER THE “NOW WHAT’S” FOR OUR CLIENTS • FORGE LASTING RETAINERS WITH OUR NEW & EXISTING CLIENTS • GET BUY-IN FROM OUR CLIENTS’ ENTIRE TEAM Plan/Strategy: • BECOME INBOUND MARKETING EXPERTS • CONTINUALLY OPTIMIZE & IMPROVE OUR CRAFT AND THE RESULTS WE DELIVER Challenges You Faced Before HubSpot • SHOWING ROI • SHORT, SPORADIC TIMELINE Timeline • THREE MONTHS

  31. 2 3 1 4 KBK’S Inbound Story Process: DEVELOP OUR OWN VERSION OF ‘SMARKETING’ FOR OUR CLIENTS Why was this so successful? TWO WORDS: INTERNALBUY-IN Were there any struggles? “THIS IS YOUR NEW NORMAL.” What did you learn? MAKE OUR CLIENTS LOOK LIKE ROCKSTARS.

  32. Weekly Sales & Marketing Email

  33. Sales Representative ‘Login’ Welcome Company XYZ Sales Reps. Please sign in below. @xyz.com

  34. Sales Representative Landing Page

  35. You can do it too.... eBook: Tweet me: @kbkcomm email: kfassl@kbkcommunications.com http://bit.ly/RSSuBy

  36. QUESTIONS?

  37. Let’s Brainstorm What’s 1 key take away? What’s 1 next step?

  38. Promotion [Calendar + Resources!]

  39. BOOK OF THE MONTH: SWITCH 1 Chip & Dan Heath 2 What looks like a people problem, is often a situation problem 3 What looks like laziness may actually be exhaustion 4 What looks like resistance, may actually be a lack of clarity 5 Tools you need to motivate change in your organization & clients

  40. Mission: 30 minutes a day, every day, then publish a recommendation 1 Consider recommending vs. reviewing 2 Share the learning. What juicy nuggets? Keep it short: (250-500 words, 2-3 links, 1 descriptive image) 3 4 Check the facts (author history, where to buy, stats ect.) 5 Draft a bit of the post each day after reading.

  41. Final Thought….

  42. THANK YOU THANK YOU THANK YOU

  43. Partner Success Workshop Archive Page http://bit.ly/VARPSW

  44. QUESTIONS?

More Related