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Introducing IGN

Introducing IGN. The World’s Largest Gaming and Entertainment Media Company. Asia’s # 1 games and movie news community. Regional Reach. 2.7 million Active Monthly Users Across the Region. *Monthly Unique Users February 2014. Our Markets*. Philippines 590,861

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Introducing IGN

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  1. Introducing IGN The World’s Largest Gaming and Entertainment Media Company

  2. Asia’s # 1 games and movie news community

  3. Regional Reach 2.7 millionActive Monthly Users Across the Region *Monthly Unique Users February 2014

  4. Our Markets* Philippines 590,861 Indonesia443,218Malaysia351,560 Singapore298,173 Japan283,960 Thailand210,916 China123,589 Hong Kong 119,100 South Korea105,190 Vietnam67,448 Taiwan69,606 *Monthly Unique Users February 2014

  5. ASIA Locally dedicated team

  6. IGN ASIA Know your Audience A university educated guy in his 20s who enjoys gaming for at least 5 hours a week. He comes to IGN to follow a franchise or research the latest Games that he will then go on to pre-order, buy or play online. He is the go-to guy on gaming and loves giving his opinion and recommendations to his social circle. He is tech savvy and is close to the curve on gadgets owning a smartphone and being wired up with internet. *IGN Audience Survey May 2013

  7. IGN Readers Influence The Community* • IGN readers actively talk about gaming. As much as 95% of our readers share information with their friends first, then colleagues, then social media & finally family *IGN Audience Survey May 2013

  8. IGN Case Study: Heroes of Dragon Age

  9. IGN Case Study: The Last of Us

  10. Regional Reach 2,431,989*Active Monthly Users in Asia *Monthly Unique Users Feb 2014

  11. Introducing Twitch.tv eSports is the evolution of competitive gaming that transforms video games into a spectator sport. MOST COMMON eSPORTS GAME TYPES • Real-time strategy (RTS) • Fighting • First-person shooter (FPS) • Multiplayer online battle arena (MOBA) MOST POPULAR eSPORTS GAMES • League of Legends (Riot) • StarCraft II (Blizzard) • Call of Duty: Black Ops II (Activision) • DOTA 2 (Valve) Games are played by individuals or teams competitively at various levels ranging from amateur to professionals. Some games have organized competition in forms of leagues and tournaments.

  12. 47 % 95 % MALE 22 hrs/wk spent gaming on Xbox 360 WWW.TWITCH.TV 30% 24% 25% 20% Plan to purchase an Xbox One Age 18-49: 76% Xbox Users on Average Age: 21 82 % Nearly 1/2 of Twitch users own an Xbox 360 Activities on Twitch who intend to purchase Xbox One plan to utilize Twitch on it 630 $ 78% 59% 51% 48% Average spend on video games in the past 12 months Watch live streams Consume content on owned games Chat with community Consume content for new games Sources: Twitch User Survey, VG Market, July 2013 and CBSi Twitch Survey, 2012

  13. Thank you! MAXIME VILLANDRE | PUBLISHING DIRECTOR M: +60123188198 | mvillandre@ign.com

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