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The Multifaceted Impact of Alcohol: Health Benefits, Risks, and Advertising Strategies

This presentation explores the complex nature of alcohol, including its production, health benefits, and associated risks. Alcohol, a fermented product found in beverages like beer and wine, can offer moderate health benefits when consumed responsibly. However, it also presents severe risks, such as addiction and negative health effects on various organs. Additionally, the presentation examines the marketing tactics used in alcohol advertising, particularly targeting youth with appealing products like alcopops and creative packaging designs. Understanding both its benefits and dangers can inform better choices.

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The Multifaceted Impact of Alcohol: Health Benefits, Risks, and Advertising Strategies

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Presentation Transcript

  1. Supplemental Slides for Ban Alcohol Advertising

  2. What is alcohol? • An intoxicating ingredient found in beer, wine, toddy and other liquor. • Produced by the fermentation of yeast, sugars and starches. • A depressant

  3. Toddy or Tuba or Palm Wine

  4. Alcohol Health Benefits • Moderate drinking • One drink a day for women • Two drinks for men • May have health benefits • Lowers risk of heart disease • Improve digestion • Gallstones and type 2 diabetes were less likely to occur than in non-drinkers

  5. Dark Side of Alcohol • Risks: • Disrupts sleep • Cloudy judgment • Interacts with medications • Addictive • Affects every organ in the body

  6. Stages of Blood Alcohol Concentration

  7. Alcohol Advertised in Cartoons

  8. Alcopop Flavored alcohol beverages (fruit flavored and/or carbonated) Smirnoff Ice Mike’s Hard Lemonade Bacardi Breezers Four Loko Appeal to youth and young women Closely resemble soda or energy drinks Sweetness and flavoring hide the taste of alcohol 5-12% alcohol, more than most beers

  9. Alcohol Advertising at Local Event

  10. Beer Apparel and Accessories

  11. Advertising

  12. Advertising through Beer Box A very creative packaging of Miller beer. They have created two sided boxes, one side looks like a speaker and the other is the cassette player. This way when three boxes are carried together side by side, they make a boom box. 

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