1 / 12

Research and Development Functional Area #4

The R&D department must refine its focus based on sales data analysis. The current challenge reveals concerning trends in "Top Seller" areas, which have been declining for years. With high production costs in manufacturing and significant infrastructure expenses, it is strategic to halt development in pet accessories. Instead, the R&D function will concentrate on maximizing revenues by specializing in feed production, particularly for the NutriVal line targeting kittens. This focus aims to bolster profitability and market presence amid current challenges.

josie
Télécharger la présentation

Research and Development Functional Area #4

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research and Development Functional Area #4 Department Heads: Daina Lu‎ Karen Tran‎ Omar Albokhari‎ Robbie Cavanagh Xu Han 

  2. Agenda The Challenge Excel Analysis Recommendation Conclusion

  3. The Challenge Based on sales data, which area should R&D focus on in terms of product target, type, maturity, and brand? The Challenge

  4. Sales by Target Excel

  5. Sales by Maturity Excel

  6. Sales by Brand Excel

  7. Sales by Type Excel

  8. Analysis Analysis

  9. Analysis Analysis

  10. Analysis “Top Seller” areas have been declining for the last years Always only one clear best seller Manufacturing records high production costs for accessories ISTD shows extremely high infrastructure costs for product feed Analysis

  11. Recommendation Stop development in accessories Specialize in the production of feed Biggest revenues and profit in: Cats, Youth, NutriVal Feed Recommendation

  12. Conclusion Present decline in top sales figures Stop developmental research on petGRO accessories R&D will focus on producing feed Specifically in the NutriVal line for kittens Conclusion

More Related