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Social Media Best Practices Juliana P. Viola

Social Media Best Practices Juliana P. Viola. EducationUSA Roadtrip of the 50 U.S. States Hop on and enjoy the ride! . What we’ve been doing at EducationUSA-Alumni. EduUSAAlumni. EducationUSA São Paulo. MOST COMMON TWEETS/ POSTS: Events ( ours and others ’) EducationUSA Roadtrip

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Social Media Best Practices Juliana P. Viola

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  1. Social Media Best Practices Juliana P. Viola EducationUSARoadtripof the 50 U.S. States Hop onandenjoythe ride!

  2. Whatwe’vebeendoingatEducationUSA-Alumni EduUSAAlumni EducationUSA São Paulo • MOST COMMON TWEETS/ POSTS: • Events (oursandothers’) • EducationUSARoadtrip • EdUSA-AlumniNewsletters • WeeklyUpdates: PDF Tab / indiv. posts • Helpfultools for advisees • Helpfularticles for advisees • Retweets

  3. Twitter Lingo @ Mention– Tomention an account in your Tweets by preceding it with the @ symbol RT Retweet– When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. DM Direct Message – When you want to send a “direct” or “private” message on Twitter # Hashtag- To categorize Tweets for others, prepend # to pivotal words Ex: Join us today @EduUSAAlumni for an information session about #Undergraduate studies in the U.S.

  4. EducationUSARoadtripofthe 50 U.S. States

  5. Twuffer – schedule future tweets

  6. Twitpic – post picturesonTwitter

  7. Twitcam– StreamliveonTwitter

  8. Facebook

  9. Managing several accounts simultaneously

  10. Free resources for inspiration – NO BRAINERS! • Breadnet / REAC-Southam • EducationUSATips • EducationUSA TV • Other Centers’ social media – retweet and share • NY Times – Educationpage • Washington Post – Educationpage • TheChronicleofHigherEducation • Inside Higher Ed. • WeeklyUpdates & ConnectsIssues • Students’ blogs • Othersuggestions?

  11. Do’s and Dont’s • Do keepseparateEdUSAandpersonalaccounts • Do followandfriendsuccessful T. and FB accounts • Do invite yourpersonalfriends: they’llbehonest! • Do have a strategy (howmuch time, howoften, etc.) • Do considerthebest time to post • Don’ttry to do toomuchtoofast • Don’tbe a parrot • Don’t reinvent the wheel! • Don’tneglectreplies • Don’tbefrustratedif no oneinteractsatfirst • Don’tpostanythingyou’reunsureabout • Don’tbe a social schizo. Ifyouconfuse, youlose! • Don’tposthugetextson FB (WeeklyUpdates)

  12. Q & A

  13. Thank you! Juliana P. Viola • EducationUSA Advising Center • Associação Alumni • Sao Paulo, Brazil • juliana.pasqual@alumni.org.br

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