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Revamped Dining Deals Boost Revenue for Tampa's WRBQ Station

Mason Dixon's Dining Deals have made a successful comeback on WRBQ, a top station for women aged 35-64 in Tampa. After a lackluster previous sales period, a strategic re-launch in January 2010 featured popular dining offers every Wednesday, generating over $27,000 in digital revenue by July. The promotional strategy included exclusive features in radio spots, newsletters, and a live interview segment on Mason Dixon's renowned morning show. Local restaurants can now participate for $5,000, gaining substantial promotional value and increased visibility.

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Revamped Dining Deals Boost Revenue for Tampa's WRBQ Station

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  1. Digital Success Stories Ashley Sanchez CBS Tampa

  2. Mason Dixon’s Dining Deals • ½ off Dining Deals have been popular for several years in just about every market, but for some reason they weren’t selling well with WRBQ which is the leading W35-64 station in the Tampa market (a perfect match for these types of deals) • In January we decided to re-launch the feature and have our leading personality, Mason Dixon, get behind the program and feature a well-known, more expensive restaurant every Wednesday morning during his show • From January-July 2010 this feature generated more than $27,000 in digital revenue. From Jan-July ‘09 the program only generated just under $4,000.

  3. EXCLUSIVE feature in 30x promo spots the week of your on-sale date • Promotional value … $7,500 • EXCLUSIVE feature in 30x promo spots that run on the Q105 online stream • Promotional value … $500 • LIVE interview on the top-rated Mason Dixon morning show • Promotional value … $5,000 • EXCLUSIVE feature in the Q105 newsletter the week of your on-sale date • Promotional Value … $1,000 • Feature listing with 150 word description, logo, link to your website, and more! • Promotional Value … $1,500 One of Q105’s most popular features is back! Sign your business up now to be featured as one of Mason Dixon’s Deals. Total Promotional Value: $15,500 Total Investment: $5,000 in gift certificates to your business

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