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ADPRAC4 - Team Power! 6 Best Ads (3AD4) ©JOVIEDAYON

ADPRAC4 - Team Power! 6 Best Ads (3AD4) ©JOVIEDAYON

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ADPRAC4 - Team Power! 6 Best Ads (3AD4) ©JOVIEDAYON

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  1. ADPRAC4 TeamAssignment

  2. INSTRUCTION: • Pick 6 best Ads from Fortune Magazine (2009-2010 back issues only) • Best in Copy, Visual Design, Branding, Color, Black & White, Over-all Impact • Explain your choices on PPT Presentation

  3. BEST IN COPY

  4. BEST IN VISUAL Design Patek Philippe Geneve “Begin your own tradition” “You never actually own a Patek Philippe. You merely take care of it for the next generation.” We chose this ad as our Best in Copy because it is ingenious and targets both intellect and emotion.

  5. BEST IN VISUAL Design

  6. BEST IN VISUAL Design Net App “Go Further, Faster” We chose this ad as our Best in Visual because of its out-of-this-world graphic design. The futuristic, space-theme makes the ad more interesting relating to its tagline “Go Further, Faster.”. Effective visual.

  7. BEST IN BRAND -ING

  8. BEST IN BRAND -ING GEICO “Fifteen minutes could save you fifteen percent or more on car insurance.” We chose this ad as our Best in Branding since the brand is easily recognizable and the copy supports it

  9. BEST IN COLOR

  10. BEST IN COLOR ProFlowers “The Art of Fresh Flowers” We chose this ad as our Best in Color because the beautiful color of the rose stands out, it is the first thing you will notice on the ad

  11. BEST IN BLACK & White

  12. BEST IN BLACK & White Think Beyond The Label “Labels get in the way. Disabilities rarely do.” We chose this ad as our Best in Black & White because the black and white effect adds drama to the ad, thus making it more effective and eye catching.

  13. BEST IN Over-All Impact

  14. BEST IN Over-All Impact Rolex “An obsession with perfection.” We chose this ad as our Best in Over-all Impact because the concept, visuals, and copy of the ad is powerful. It suggests that it is the best watch for someone who travel around the world.

  15. MEMBERS: Arenas, Louis Castro, Jerome Dayon, Jovie Forteza, Angelico Nicolas, Nikko

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