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AAD Arts Marketing

AAD Arts Marketing. Event Attendance and Price Data. Events Attended in January 2013. Number of Events in January. Average Price Paid P er Event. The Averages. Average Number of Events Attended in Jan = 4 Average Amount Paid to Attend = $20.00 40% attended 6 or more events in January

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AAD Arts Marketing

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  1. AAD Arts Marketing Event Attendance and Price Data

  2. Events Attended in January 2013

  3. Number of Events in January

  4. Average Price Paid Per Event

  5. The Averages Average Number of Events Attended in Jan =4 Average Amount Paid to Attend = $20.00 40% attended 6 or more events in January 50% of the events attended cost $10.00

  6. $10 College Tix Program Hult Center Resident Companies (six) (sometimes Broadway and commercial events) $10 for most events with college ID

  7. Hult Center Info on Program

  8. Wild Card Wednesday Save 50% on Wild Card Wednesdays! Once a month we offer you a great way to save on two great shows - but hurry - tickets are only on sale until 5:00 pm or until sold out! Offers are good for selected performances and seats only and are limited. Wild Card Wednesday 50% off specials are offered on the first Wednesday of each month, October through April until 5:00pm, or until selected tickets sell out.

  9. Consumer Behavior Consumer behavior is the process consumers go through when they make purchases and it involves factors that influence their decision and usage. The consumer decision-making process involves five steps that consumers move through when buying a good or service. A marketer has to understand these steps in order to properly move the consumer to the product and close the sale.

  10. 1. Need Recognition Need recognition occurs when a consumer is faced with a difference between an actual and a desired state. This difference between a person's ideal and actual situation is what trigger’s a decision. Internal stimulus verses External stimulus

  11. 2. Information Search After the consumer has developed a want or a need, he or she begins information searching about the different alternative selections that they can purchase to satisfy their need. An internal information search consists of utilizing information from memory, past experiences, and knowledge with the product. • When past experience or knowledge is insufficient - The risk of making a wrong purchase decision is high

  12. 2. Information Search An external information search is the process of seeking information in the outside environment. The primary sources of external information are: • Personal sources, such as friends and family. • Public sources, including various product-rating organizations such as Consumer Reports. • Marketer-dominated sources, such as advertising, company websites, and salespeople

  13. 3. Alternative Evaluation: Assessing Value The information search clarifies the problem for the consumer by : (1) Suggesting criteria to use for the purchase. (2) Yielding brand names that might meet the criteria. (3) Developing consumer value perception. • A consumer's evaluative criteria represent • the objective attributes of a brand (quality, performance, etc.) • the subjective factors (social, prestige, emotional, etc.). • These criteria establish a consumer's evoked set • the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware

  14. 4. Purchase Decision: Buying Value After consumers have recognized a need, conducted information research and created a final decision set (or evoked set), they then must make a decision. In order to make the final decision, consumers usually decide on one product attribute that is the most important. It could be quality, price, location, option, etc.

  15. According to PewSocialTrends.org (a national demographic and trend survey company), only six percent of consumers have increased their spending since the recession hit in 2007. In fact, 62% of Americans said in the survey that they have curtailed their consumer spending amounts. In the survey, the respondents were quizzed about their future spending patterns once the economy improves; 31% say that they will spend less in the next few years. The final part of this step is that the consumer has to decide to buy or not to buy.

  16. 5.Postpurchase Behavior: Value in Purchasing After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied. • Satisfaction or dissatisfaction affects • consumer value perceptions • consumer communications • repeat-purchase behavior • Many orgs work to produce positive post-purchase communications among consumers and contribute to relationship building

  17. http://trends.e-strategyblog.com

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