Mastering Marketing Strategies: The Cookie Crumbles
Join Deidre Malone of The Carter Malone Group for a comprehensive exploration of effective marketing strategies. This session, "Controlling How the Cookie Crumbles," focuses on public relations, advertising, social media, and grassroots marketing tactics. Discover how to communicate value, build your brand, and engage with your target audience. Learn about essential tools such as media kits, email blasts, and the role of surveys in measuring success. Get ready to elevate your business marketing and ensure your product moves off the shelf!
Mastering Marketing Strategies: The Cookie Crumbles
E N D
Presentation Transcript
The Carter Malone Group, LLC Controlling How the Cookie Crumbles The Cookies are Baked… How Do you Move them off the Shelf? Presented by Deidre Malone The Carter Malone Group
Controlling How The Cookie Crumbles How are you going to market your new business?
Controlling How The Cookie Crumbles . Tactics • Public Relations • Marketing • Advertising • Social Media
Controlling How The Cookie Crumbles . Public Relations Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”
Controlling How The Cookie Crumbles Public Relations • Media Kit • Opening Business News Release • Media Placements • Building the Brand
Controlling How The Cookie Crumbles Marketing . Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Controlling How The Cookie Crumbles Marketing (Grassroots) • Email Blast • Flyers/Postcards • Blog • Website
Controlling How The Cookie Crumbles Advertising . The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.:
Controlling How The Cookie Crumbles Advertising • Radio • TV • Print Ads • Online Ads • Billboards • Social Media Ads • Direct Mail
Controlling How The Cookie Crumbles Social Media . Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
Controlling How The Cookie Crumbles Social Media • Facebook • Twitter • Instagram • Pinterest
Controlling How The Cookie Crumbles How do you know which Tactic worked? You survey and ask.
