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W K London triggers our senses of sight and taste with its new ad for Lurpak's new butter blend, Lurpak Softest.
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Indulge in a Visual Treat as Smooth as Lurpak’s new Softest Butter Helmed by Kim Gehrig via Some such, this spot is another Lurpak butter commercial which is a visual treat which presents an innovative solution to the daily problem of using butter directly from the fridge, particularly during the morning rush hour. This TVC marks the launch of Lurpak Softest – a smooth butter which can be spread right after it is extracted from the fridge. Before the advertisement aired, Lurpak 's Senior Global Brand Manager said, "We wanted the whole communication around the product to express the smoothness of it and show customers that even though they are in a rush, they don't have to compromise on taste. We've built a campaign we’re very proud of and can't wait to be rolling it out.
A sensory journey where sights, textures and sounds are served to the viewer, the spot's flow is as smooth as the brand it supports. Again, W+K's Lurpak ad made food look delicious and enticing, evoking a urge for culinary art – something with our busy schedules that we appear to neglect. As the narrator points out, "Master Food in a Hurry" might be necessary. The original article is published here: https://bit.ly/30WxOoj
