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Strum & Drum Program Guide for Beginners: How to Create An Engaging Music Community

Learn how to start and run a successful Strum and Drum program to attract new customers, create a sense of community, and increase sales. Discover the benefits of this low-cost and effective event, perfect for teaching students of all ages and marketing your store. Get tips on finding the right facilitator, promoting the event, planning meetings, acquiring instruments, and selecting songs. Contact us for more information on launching your own Strum and Drum program today!

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Strum & Drum Program Guide for Beginners: How to Create An Engaging Music Community

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  1. Course Title How to Start and Run a Strum and Drum Program Rick Carlson & Panel

  2. Moderated by: Rick Carlson, Kala Brand Music With: Arthur Hopkins, Island Bazaar Jessica Duarte, Bertrand’s Music John Fitzgerald, Remo How to Start and Run a Strum and Drum Program

  3. What is a Strum and Drum?

  4. Why Start a Strum and Drum Program 1. Attract new customers. 2. Create a sense of community in your store. 3. Create new musicians and increase sales. 4. Generate positive customer experience. 5. A low-cost way to create a successful event.

  5. Why Start a Strum and Drum Program Cont. 6. An effective and fun way to teach students of all ages. 7. A great tool for marketing your store. 8. Easy to organize. 9. A great way to encourage repeat customers. 10. Effective with both small and large groups.

  6. Contact Kala to get information on their Ukulele Circle Starter Kit.

  7. Before Your First Strum and Drum • Find a Facilitator • Who is the “right” facilitator? They should: • Keep a steady rhythm • Know a few chords • Enjoy singing • Memorize a few songs • Where do you look for a facilitator? • Store staff, guitar teachers, uke instructors • Google “ukulele clubs” in your city • Check local schools/colleges for a uke group

  8. Before Your First Strum and Drum cont. 2. Promoting the Event • Where do you promote? • How do you promote? • Who do you invite? • Who promotes? • What role does Social Media play? • Free resources available?

  9. Before Your First Strum and Drum cont. 3. The Plan • Length of meeting? • Only jamming or lesson too? • Make a simple outline of the meet. • How do you combine multiple instruments? • Who does what? • Where do you hold it? • Where do you get the instruments? • How frequent do you hold events?

  10. Before Your First Strum and Drum cont. • 4. Get Resourced • Ukes and percussion • Facilitator • Songs • What makes a song a “good” song • What Skill level should you choose? • How many songs? • How often do you repeat songs? • Where can you find music? • Chord Tabs

  11. For more information on starting a Strum and Drum program contact: rmm@namm.org

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