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Marketing Today and Tomorrow

Marketing Today and Tomorrow. Chapter 1. Marketing Video (Our Semester in a 6 minute video). Movie Questions. Marketing is : (short version) ______________________ _________________________________________ Who is the guiding light of your business philosophy? ____________________

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Marketing Today and Tomorrow

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  1. Marketing Today and Tomorrow Chapter 1

  2. Marketing Video (Our Semester in a 6 minute video)

  3. Movie Questions • Marketing is: (short version)______________________ _________________________________________ • Who is the guiding light of your business philosophy? ____________________ • S___________ • W__________ • O___________ • T____________

  4. Goals • Understand the importance of studying marketing • Explain what marketing is and describe important marketing functions • Marketing is analyzing and satisfying consumer needs • Explain why businesses need marketing • Describe the functions of business • Define the marketing concept • Determine how the marketing concept is implemented • Describe how businesses approach marketing differently today than they did in the past • How is marketing changing business

  5. Why Study Marketing? • Marketing plays an important role in business operations • It is essential to the success of manufacturers, retailers, government agencies, hospitals, law offices, schools, and churches • All marketing activities should be directly related to the needs of customers.

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