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Unlocking GiffGaff's Customer-Centric Approach in the Mobile Market

Explore GiffGaff's innovative product-market strategy, focusing on customer relationships, community engagement, and competitive advantage within the UK mobile network industry. Learn about their unique 4Ps/4Cs framework, target audience diversity, and revenue model driven by low costs and customer insights.

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Unlocking GiffGaff's Customer-Centric Approach in the Mobile Market

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Presentation Transcript

  1. GiffGaff

  2. Inhoud • GiffGaff • Product-/marktcombinatie • Doelgroep • De 4P’s/4C’s • Concurrentievoordeel • Verdienmodel

  3. GiffGaff • Mobiel netwerk in Engeland • Netwerk van 0² • Intensieve relatie met de klant • Community • Payback points

  4. Product-/marktcombinatie

  5. Doelgroep • Breed • 10 – 80+ • Segmenten • Weinig of veel bijdrage aan community

  6. 4P’s • Product • Prijs • Plaats • Promotie

  7. 4C’s • Consumer sollution • Costtoconsumer • Convenience • Communication

  8. Concurrentievoordeel • Lage kosten • Weten wat de klant wil • ….

  9. Verdienmodel

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