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A Guide to Successful Social Media Marketing

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  1. A Guide to Successful Social Media Marketing

  2. Objectives (1 of 3) • Learn about 25 different social networking sites • Understand what social media marketing encompasses • Why you need to use social networks to market your product or service Page 2 www.readysetpresent.com

  3. Objectives (2 of 3) • How to effectively utilize social networks • Become an expert with Twitter, Facebook, YouTube, and LinkedIn • Learn how to run a successful marketing blog Page 3 www.readysetpresent.com

  4. Objectives (1 of 3) • Comprehend the risks of social media marketing Page 4 www.readysetpresent.com

  5. 25 Useful Social Networking Tools, Communication Page 5 www.readysetpresent.com

  6. 25 Useful Social Networking Tools, Communication (1 of 25) • Myspace • The second most trafficked student based social networking site • Second only to Facebook Page 6 www.readysetpresent.com

  7. 25 Useful Social Networking Tools, Communication (2 of 25) • Facebook • The most frequently visited social media site on the internet • Popular with students, originally only accessible to Harvard Students • Behind Google, Facebook is the second most trafficked site on the internet Page 7 www.readysetpresent.com

  8. 25 Useful Social Networking Tools, Communication (3 of 25) • Ning • A group forum • A good networking tool to connect with students • You can use Ning to share files and other online information Page 8 www.readysetpresent.com

  9. 25 Useful Social Networking Tools, Communication (4 of 25) • Blog sites • By creating a blog, you will be able to disseminate information to lots of people at one time Page 9 www.readysetpresent.com

  10. 25 Useful Social Networking Tools, Communication (5 of 25) • Meebo • An instant messaging program that supports multiple IM services, including Yahoo! Messenger, Window Live Messenger, AIM, and Facebook Chat  Page 10 www.readysetpresent.com

  11. 25 Useful Social Networking Tools, Communication (6 of 25) • LinkedIn • A social networking site for professionals • Great source for expanding your professional network Page 11 www.readysetpresent.com

  12. 25 Useful Social Networking Tools, Communication (7 of 25) • Twitter • A microblogging application that offers users a forum and profile for frequent, short updates Page 12 www.readysetpresent.com

  13. 25 Useful Social Networking Tools, Communication (8 of 25) • Flixster • A social movie site that allows users to share movie ratings, reviews and meet other people based on their movie tastes Page 13 www.readysetpresent.com

  14. 25 Useful Social Networking Tools, Communication (9 of 25) • Bebo • A social networking site owned by AOL • Open to people above the age of 13 Page 14 www.readysetpresent.com

  15. 25 Useful Social Networking Tools, Communication (10 of 25) • Qzone • A social networking site like Facebook, but in simplified Chinese • Rivals Facebook with the volume of registered users Page 15 www.readysetpresent.com

  16. 25 Useful Social Networking Tools, Communication (11 of 25) • Flickr • This distribution tool is a great way to share new image collections • You can create image sets with metadata, as well as take advantage of the many plugins available for Flickr users Page 16 www.readysetpresent.com

  17. 25 Useful Social Networking Tools, Communication (12 of 25) • Youtube • The third most trafficked site on the internet, behind Google and Facebook • Spread information via posted videos using this resource Page 17 www.readysetpresent.com

  18. 25 Useful Social Networking Tools, Communication (13 of 25) • Teachertube • The Youtube for teachers allowing students and teachers to post educational videos online Page 18 www.readysetpresent.com

  19. 25 Useful Social Networking Tools, Communication (14 of 25) • Second Life • On this social networking tool, you can create a virtual library with streamed media, discussions, classes and more Page 19 www.readysetpresent.com

  20. 25 Useful Social Networking Tools, Communication (15 of 25) • Wikipedia • An online enyclopedia updated by users • Currently the 7th most trafficked webiste on the internet • You can use this tool to share your knowledge by editing Page 20 www.readysetpresent.com

  21. 25 Useful Social Networking Tools, Communication (16 of 25) • PBWiki • The world’s largest provider of hosted business and educational wikis • It encourages collaboration from students, a way to showcase work, and offers a central gathering point for information Page 21 www.readysetpresent.com

  22. 25 Useful Social Networking Tools, Communication (17 of 25) • Footnote • A resource that gives you access to original historical documents that you can update with your own content and insights Page 22 www.readysetpresent.com

  23. 25 Useful Social Networking Tools, Communication (18 of 25) • Community Walk • Offers a geographical way to interpret text and events • You can use it for instruction, such as showing someone where to find a book, or walk them through a historical timeline Page 23 www.readysetpresent.com

  24. 25 Useful Social Networking Tools, Communication (19 of 25) • Slideshare • A forum to share presentations • Allows the entire online community to view slideshows Page 24 www.readysetpresent.com

  25. 25 Useful Social Networking Tools, Communication (20 of 25) • Digg • A great resource to find useful content that you would not come across in traditional ways • Find stories here, then share them with other’s using Digg’s blog function Page 25 www.readysetpresent.com

  26. 25 Useful Social Networking Tools, Communication (21 of 25) • Stumbleupon • Another resource to fine useful content online • You can channel surf the internet to find content and research tools   Page 26 www.readysetpresent.com

  27. 25 Useful Social Networking Tools, Communication (22 of 25) • Daft Doggy • If you have found a particularly good resource, you can use Daft Doggy to create a website tour with instructions Page 27 www.readysetpresent.com

  28. 25 Useful Social Networking Tools, Communication (23 of 25) • aNobii • A site for book lovers to share reviews and recommendations • You can also take advantage of due date alerts, lending and discussions Page 28 www.readysetpresent.com

  29. 25 Useful Social Networking Tools, Communication (24 of 24) • Backpackit • A small group organizational website • Share information, documents and schedules with your team Page 29 www.readysetpresent.com

  30. 25 Useful Social Networking Tools, Communication (25 of 25) • Wiggio • Like backpackit, a great resource to organize a team of workers and share information Page 30 www.readysetpresent.com

  31. 8 Tips for Effective Marketing with Twitter Page 31 www.readysetpresent.com

  32. 8 Tips for Effective Marketing with Twitter (1 of 15) • With millions of people connecting through social networking, advertisers and marketers are hustling to get into the action • In the past years, thousands of companies and brands have failed to manipulate this market Page 32 www.readysetpresent.com

  33. 8 Tips for Effective Marketing with Twitter (2 of 15) • Twitter is a commonly targeted market with 190 million users, follow these eight tips to ace this online community • To be an effective marketer on Twitter, you must stop thinking like one • Twitter is all about simple conversations Page 33 www.readysetpresent.com

  34. 8 Tips for Effective Marketing with Twitter (3 of 15) • You cannot use press releases, marketing copy, and other one-way communication tactics and expect results • Customers want interaction – with you and with each other Page 34 www.readysetpresent.com

  35. 8 Tips for Effective Marketing with Twitter (4 of 15) • It’s important to remind yourself that Twitter is a real life community and every community has its own set of rules • Know the rules, get to know your neighbors Page 35 www.readysetpresent.com

  36. 8 Tips for Effective Marketing with Twitter (5 of 15) • Before you jump into conversation, spend time watching and learning • The easiest way to jump into conversation is to ask for help, make your brand vulnerable, the community will respond and help you out  Page 36 www.readysetpresent.com

  37. 8 Tips for Effective Marketing with Twitter (6 of 15) • Connect person to person, people do not talk to brands, they talk to people • Make your updates personable and human, not scrubbed and polished like news columns • It’s good to be a little rough around the edges with your posts Page 37 www.readysetpresent.com

  38. 8 Tips for Effective Marketing with Twitter (7 of 15) • Create a conversation, Twitter is a two way street • It is dangerous to think of Twitter as another channel to conquer • This site is not about building a channel, it’s about creating a conversation Page 38 www.readysetpresent.com

  39. 8 Tips for Effective Marketing with Twitter (8 of 15) • Get people talking by posing questions, asking for input, and connecting people as a trusted third party • Promote a dedicated ambassador, make social media a part of your plan • Twitter works best when it is frequently updates Page 39 www.readysetpresent.com

  40. 8 Tips for Effective Marketing with Twitter (9 of 15) • The best companies on Twitter have well over 10,000 updates • Twitter works best when a company designate a single person internally to act as a social media liaison Page 40 www.readysetpresent.com

  41. 8 Tips for Effective Marketing with Twitter (10 of 15) • Have something to offer, give people a reason to follow • Offer inside information, special offers, or just one-to-one conversation with customers who follow you through social media Page 41 www.readysetpresent.com

  42. 8 Tips for Effective Marketing with Twitter (11 of 15) • After using Twitter for awhile, you will notice key people that like to talk about your company • These people are very valuable – award them! Page 42 www.readysetpresent.com

  43. 8 Tips for Effective Marketing with Twitter (12 of 15) • Twitter and your website, integrate your messaging • Twitter is a flexible technology, which makes it effective Page 43 www.readysetpresent.com

  44. 8 Tips for Effective Marketing with Twitter (13 of 15) • Be careful to avoid too many automatically generated posts • This could cost your company its all-important human factor • Use additional buttons, badges and widgets on your page to attract more followers Page 44 www.readysetpresent.com

  45. 8 Tips for Effective Marketing with Twitter (14 of 15) • Track conversations, listen and learn • By using the @reply function, it’s easy to discover people talking about your brand • The Twitter search function also allows you to search your company or product by name Page 45 www.readysetpresent.com

  46. 8 Tips for Effective Marketing with Twitter (15 of 15) • The Twitter search function also allows you to search your company or product by name • Use these tools to find out what people are saying about your company in real time Page 46 www.readysetpresent.com

  47. 32 Tips to Effectively Use Facebook for Your Business Page 47 www.readysetpresent.com

  48. 32 Tips to Effectively Use Facebook for Your Business (1 of 31) • Facebook’s 400 million users makes this social media website an extremely powerful business marketing tool • Facebook as a website provides functions to make it an easily manipulated advertising agent • Follow the following tips to effectively use Facebook for your business Page 48 www.readysetpresent.com

  49. 32 Tips to Effectively Use Facebook for Your Business (2 of 31) • Fill out your profile completely to earn trust • Whether you are a business owner managing a personal profile or a business profile, the more information you provide gives your name and company more credibility  Page 49 www.readysetpresent.com

  50. 32 Tips to Effectively Use Facebook for Your Business (3 of 31) • Establish a business account if you do not already have one • A business account is for individuals who only want to use Facebook to administer pages and their ad campaigns  Page 50 www.readysetpresent.com