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Pay-As-You-Go Solar Energy for Emerging Markets

Pay-As-You-Go Solar Energy for Emerging Markets. Fiona Mati Angaza Design Inc. East African Project Manager fionam @angazadesign.com. Household Energy Expenditures. KEROSENE LIGHT: $1 – 2 per week on kerosene fuel ~50 weeks / year. ~ $75 / year. MOBILE PHONES: $0.25 per charge

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Pay-As-You-Go Solar Energy for Emerging Markets

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  1. Pay-As-You-Go Solar Energy for Emerging Markets Fiona Mati Angaza Design Inc. East African Project Manager fionam@angazadesign.com

  2. Household Energy Expenditures • KEROSENE LIGHT: • $1 – 2 per week on kerosene fuel • ~50 weeks / year ~ $75 / year • MOBILE PHONES: • $0.25 per charge • ~8 charges per month ~ $25 / year = ~$100 / year • $17 Billion African annual fuel-based lighting market + $7 Billion African annual mobile charging market

  3. SoLite3 – Angaza’s Pay-As-You-Go Solar Lamp High Quality: Made with strong materials and has a long-lasting battery Affordable: Customers can make micro-payments spread out over time Easy Payments: using Mobile Money Cost Competitive compared with alternatives such as kerosene

  4. Integrated PAYG Technology Ecosystem Revenue ($) Angaza Energy Hub – PAYG Management System Angaza’s Mobile Money Account Customer-Specific Usage and Diagnostic Data • Receives mobile money payment • Automatically initiates phone call to the customer’s phone • Transfers payment data embedded in audible tones to the unit • Receives and stores data from the unit to unlock a proportional amount of energy output Send $ Voice Call • Advantages of Angaza’s Pay-As-You-Go Solar • Low Cost ($2 to embed) • Fits customers’ cashflow • Recurring Revenue • Bidirection communication: Usage and diagnostic data is sent back to Angaza Audio-based data transfer

  5. Sales and Distribution B2B DISTRIBUTION PARTNERS • FUTURE: License PAYG into other technologies • Clean water kiosks • Grid Meters Project-Based Sales PAYG Licensing Agent Sales Sell Angaza-branded PAYG products through focused projects (e.g., schools and micro-enterprises) Sell Angaza-branded products through local entrepreneur networks or SME retail locations License into third-party products and sell through larger, established, branded channels

  6. Traction: Revenue-Generating • >1,500PAYG units sold • >$50,000 in upfront product revenue realized • Sums Raised to Date: • Currently raising $750,000 in addition to $525,000 already raised • Awarded REEEP Grant: $180,000 • Tech Awards Laureate: $75,000 • Millennial Impact Challenge: $10,000 • Milestones: • Expand Kenyan office • Field local director • Add 6 new distribution partners • Grow Sales • Lower cost of goods to increase volume • Drive down cost of distribution partner acquisition • Additional Revenue Sources • License embedded payment hardware • Expand data acquisition and monetization

  7. Angaza Advisors Angaza Team Lesley Marincola Victoria Arch Bryan Silverthorn Fiona Mati MbwanaAlliy HimanshuChoksi NikiArmacost Greg Beattie Founder, CEO Worked on first 3 generations of Amazon Kindle Stanford: B.S./M.S. Mech. Engr. CTO PhD: University of TX (Austin) in CS Signal processing and firmware Founder & Managing Partner: Savannah Fund MBA: Stanford Graduate School of Business Director of Strategy PhD: Biology, UCLA Extensive international field research E. African Project Manager Successful history in introducing new products to East African market Managing Director & Co-founder: Arc Finance 15+ years experience in global development Angaza Attorney: MBV Law LLP Corporate and Technology Law, Specialization in startups Managing Director: Pacifica Fund (Venture Capital & Private Equity) 10+ years entrepreneurial, managerial consulting experience

  8. Fiona Mati East Africa Project Manager fionam@angazadesign.com www.angazadesign.com

  9. Q&A slides

  10. Proprietary Technology High-frequency audible tones are played through the speaker on the customer’s phone Audio-based Data Transfer: Transmission of information through discrete frequency changes in audible tones The tones are received by a microphone in the unit and decoded by an embedded microprocessor The unit is unlocked and enabled for energy output proportional to what the customer has pre-paid Usage and diagnostic data encoded in unit is sent back to Angaza through speaker embedded in unit Very low cost – adds only ~$2 to unit Optimized for small-scale energy products that comprise the market majority

  11. PAYG Two-Way Communication: Data Collection • Additional revenue stream: • - Usage data can be sold to government or private research organizations (e.g., World Bank) interested in Base-of-the-Pyramid energy consumption patterns • - Per-unit data can be used to validate carbon credit programs • Remote customer support: • - Direct link to customers’ cell phones • - Can collect and diagnose unit performance metrics such as solar panel efficiency and battery life, and communicate with customer via SMS • - Provides distributors with real-time data to support customer service • Single Customer Profile: • (Stephano) Light (hrs) • Angaza collects usage and diagnostic data from each unit

  12. Pay-As-You-Go Competitive Landscape AzuriIndiGo Simpa Networks Progressive Purchase M-KOPA Solar

  13. Other PAYG Applications Angaza’s Pay-As-You-Go technology can be embedded in a wide variety of products to provide pay-per-use functionality, and we are actively pursuing partners to facilitate this. Clean Cookstoves with electrical component New cookstoves which generate electricity from heat (e.g. BioLite) can be regulated with Angaza’s Pay-As-You-Go Village Water Kiosks Villagers can pay per liter of water from village-level water kiosks with Angaza’s Pay-As-You-Go. Flow meter regulates output and shuts off flow when pre-paid quantity is reached. Grid Meters Current meters in E. Africa use a keypad-based payment system and cannot send data back. Angaza’s Pay-As-You-Go can be cheaply embedded within the meter to provide two-way communication.

  14. Intellectual Property Strategy Full U.S. Patent Application and International PCT Application Filed Convert PCT to country-specific patents U.S. Provisional Patent Filed Dec 2012 May 2014 Dec 2011 • What does it cover? • Audio-based data transfer applied to Pay-As-You-Go model • Ecosystem involved with Pay-As-You-Go functionality including embedded hardware, embedded firmware, and cloud-based data management system with details on how these parts interact • Two-way cellular communication with opportunities for data collection • Is not just restricted to solar products, but rather highlights transferability of technology to many different types of products (water kiosks, grid meters, etc)

  15. Unit Economics Angaza Economic Outcomes: ~$17 in profit per unit sold ~75% profit margin • Licensing Assumptions: • Angaza takes a 15% transaction fee on all energy payments channeled through our platform • Chart based on expected payment schedule for 5-watt product with $30 upfront fee and $150 payoff price • Angaza COGS includes airtime and mobile money fees =

  16. Why Angaza? • Proprietary PAYG Technology • Full U.S. Patent and PCT Applications Filed • SoLite-2 with PAYG sold in Tanzania with 100% payback to date • High-Volume production initiated – 2000 units • Widely applicable for many different types of products (e.g., clean water kiosks) • Data collection opens avenues for targeted marketing and unprecedented customer support and retention • Revenue-Generating Stage • Established manufacturing, Quality-tested products, PAYG sales in countries to date • Effective Partnerships • Vodacom Tanzania (MPESA TZ) • MIT/Sloan, Institute for Poverty Action (IPA) • Distributor relationships incl.ToughStuff International, Barefoot Power, Zamsolar, SunnyMoney etc. • Strong Team • Stanford/UT Austin/UCLA educated (2 PhDs, 1 Masters in Engineering) • Extensive experience in our target markets

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