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Dyer Star Theory

media a 1 star threory

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Dyer Star Theory

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  1. RICHARD DYER 2022 JUNE 10 JULIA JIN MEDIA STUDIES A2

  2. STAR & STARDOM The roles of music stars needs to be taken under consideration in order to comprehend the relationship between the music industry and it's audience. A "star" is referred to the semi-mythological set of meanings and constructed around music performances in order to sell the performer to a large and loyal audience. 2

  3. RICHARD DYER Dyer has written extensively about the role of stars in film, TV, and music. Irrespective of the medium, stars have some common key features: A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (eg. videos, artwork, performances, media appearances). Stars are commodities produced and consumed on the strength of their meanings. Stars depend upon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audiences. 3

  4. COMMON VALUES OF MUSIC STARDOM Youthfulness Rebelion Sexual magnetism An anti-authoritarian attitude Originality Creativity/talent Aggression/anger A disregard for social values relating to drugs, sex and polite behaviour Conspicuous consumption of sex, drugs and material goods Success against the odds 4

  5. ICONIC IMAGERY The use of USP is part of the image that is constructed at times. By creating an iconic imagery can be used to easily associate with the star and to help further selling their star image. 2

  6. THE PARADOXES The star image is fundamentally incoherent and means it is incomplete and 'open'. Dyer states that this is due to being based upon two key paradoxes: 1. The star must be simultaneously ordinary and extraordinary for the consumer. 2. The star must be simustanously present absent for the consumer. 4

  7. THE INCOHERENCE THE PROMISE Performances seems to promise the completion of the image in the music industry, but it is always ultimately unsatisfying. THE STAR IMAGE Of the star image ensures that the audiences continually strive to 'complete' or to 'make' sense of the image. CONTINUED CONSUMPTION THE FANS' CHOICE This means that fans will go away to determine wether or not to continue consuming the star in order to carry on attempting to complete their image. This is consumed by continuous consumption of the star through his or her products. 6

  8. Iconic imagery Youthfulness Rebellion Sexual magnetism Anti-authoritarian attitude A disregard and conspicuous consumption of sex, drugs and material goods Pioneered the "influencer", famous for nothing genre. PARIS HILTON 2

  9. 1.The Star as a construction Images shown through red carpets, events, magazines, paparazzi, own reality TV show (first ever made). PARIS HILTON 2.The Star as a commodity Constructed personality specifically to have young girls buy her products and music. 3.The Star as an ideology Represents: it girl, rebellion, attractive, wealth, party, material things, don't care about anything 2

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