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Managing a Tourism Boom: The Case of Iceland

Explore the challenges and strategies in managing Iceland's booming tourism industry. Learn about the positive effects, coordination efforts, regulations, and future plans for sustainable growth.

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Managing a Tourism Boom: The Case of Iceland

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  1. Managing a Tourism Boom: The Case of Iceland IMTM, Israel - 13 February 2019 - Maria Reynisdottir

  2. Destination: Iceland

  3. Destination: Iceland Top 3 markets: USA, UK, Germany Fastestgrowth: USA, Asia, UK Reducedseasonality Regionalspreadimprovingslowly

  4. Growthin tourist arrivals

  5. Reasons for growth

  6. Positive effects

  7. Challenges

  8. Under pressure

  9. Under pressure

  10. Under pressure

  11. Under pressure

  12. Under pressure

  13. www.stjornstodin.is Coordination RoadMapfor Tourismin Iceland Government and tourismindustry Consensus of 1,000 people Long termvisionto 2030: sustainable and profitablesector TourismTaskForce2015-2020

  14. Road Map: Seven core issues Reliabledata Skills and quality Coordination Positivevisitorexperience Natureconservation Increasedprofitability Dispersion of tourists

  15. Regulation Reykjavík – Southwest Iceland

  16. Infrastructure Þingvellir – South Iceland

  17. Communication

  18. Growthslowingdown

  19. Lookingahead Coordination– nationalandregionallevel, natureconservation Regulation– sharingeconomy, cruisesector Infrastructure – planning, crowdcontrol Communication – targeting, in-destination, China-ready Touristdistribution– routedevelopment fund, roads Feeoptions Digitalisation

  20. Tourismimpactassessment • New officialtourismstrategyfor Iceland 2020+

  21. Maria Reynisdottir Specialist, Department of Tourismmaria.reynisdottir@anr.is

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