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Effective Communication Strategies with Print Media: A Natural Partnership

Learn about the principles of corporate communication, integrated communication, and the dynamics of relationships with print media. Discover the benefits from timely, verified, and authorized information access. Enhance PR practices and cooperation for better advertising conditions. Explore the long-term partnership potential in advertising.

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Effective Communication Strategies with Print Media: A Natural Partnership

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  1. Miks komunikacija velikih sistema sa štampanim medijima PRIRODNO PARTNERSTVO Jelena Krstović direktor korporativnih komunikacija 13. 10. 2010.

  2. Komunikacijski princip korporacije Integrisane komunikacije Sektor za korporativne komunikacije

  3. Kompleks odnosa Korporacija – Štampani mediji ADVERTISING ADVETORIAL PR

  4. Ključna reč P A R T N E R S T V O

  5. Dobit Iz ugla medija Iz ugla korporacije Pristup informacijama iz kompanije (pravovremene, proverene, autorizovane) Razumevanje, bolja saradnja u oblasti PR-a Potencijalno bolji uslovi u oglašavanju Dugoročno partnerstvo u oblasti advertising-a

  6. Osnovna pretpostavka P R O F E S I O N A L I Z A M

  7. Principi Korporacija Mediji WIN WIN Dobra PR praksa Novinarska etika

  8. Advertajzing Štampani mediji će opstati 22% 29% Učešće štampanih medija na medijskom tržištu Srbije 2009. Učešće štampanih medija u medija mix-u Delta Holdinga 2009. Izvor: Arianna AGB Nielsen

  9. Advertajzing Izbor medija - kriterijumi Tiraž Istraživanja čitanosti Sopstvena procena

  10. PR Putokazi Otvorenost Novinarska nezavisnost Status ekonomskih tema

  11. REZIME Relacija korporacija – mediji P A R T N E R S T V O P R O F E S I O N A L I Z A M

  12. Miks komunikacija velikih sistema sa štampanim medijima PRIRODNO PARTNERSTVO Jelena Krstović direktor korporativnih komunikacija Hotel Continental

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