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Winning in our Unlicensed Market

Winning in our Unlicensed Market. Agenda. High Level Competition Snapshot Winning vs. Motorola Winning vs. Radwin. Products Per Market Segment. 4. BreezeULTRA. BMAX Extreme. High End. BMAX Extreme. BreezeMAX Extreme 36x0 / 5000. BreezeULTRA. WISP. Business & Industry. BreezeULTRA.

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Winning in our Unlicensed Market

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  1. Winning in our Unlicensed Market

  2. Agenda • High Level Competition Snapshot • Winning vs. Motorola • Winning vs. Radwin

  3. Products Per Market Segment 4 BreezeULTRA BMAX Extreme High End BMAX Extreme BreezeMAX Extreme 36x0 / 5000 BreezeULTRA WISP Business & Industry BreezeULTRA Low-Mid End BreezeMAX Extreme 5000 BreezeULTRA 4Motion All other freq BMAX Extreme BreezeULTRA PTP BreezeULTRA Unlicensed High End BreezeULTRA BreezeMAX Extreme 5000 BreezeULTRA WBSn Smart City PTP BNB Low End Licensed BreezeMAX Extreme 36x0

  4. Products Per Market Segment 5 High End WISP Business & Industry Low-Mid End Unlicensed High End Smart City PTP Low End Licensed

  5. Winning vs. Motorola / Cambium Networks

  6. About Motorola Networks (GSM, CDMA, WCDMA, WIMAX, LTE) • Sales and R&D people are leaving Motorola • Channels and partners are puzzled about days to come • An Opportunity to approach Motorola partners! • Motorola Solutions focus on • Public Safety • Radio - 700MHz (FD-LTE with Ericsson gear, hand-off with Verizon) Mobile Orthogon (PTP 100-800) Canopy (PMP 100-430)

  7. Cambium Networks (ex Motorola) PTP B14 B100 B28 B100 Ultra Ultra Ultra

  8. Cambium Networks (ex Motorola) PTP B14 B100 B28 B100 Ultra Ultra Ultra

  9. Cambium Networks (ex Motorola) PTMP VL VL VL VL VL Extreme Extreme Extreme

  10. Cambium Networks (ex Motorola) PTMP VL VL VL VL VL Extreme Extreme Extreme

  11. From Moto/Cambium FAQ Link

  12. Recent Kills… • City of Eau Claire, US – • Municipal project in 3.65 and 2.5 GHz • Running multiple services over a single network • City Workers, Vehicles, WiFi backhaul • Extreme 3650 and 4Motion winning over Motorola • Technology superiority – NLOS, better MIMO switching • Offering – multi frequency, VSU • NGI, Italy – • Motorola had a strong-hold in NGI (backhaul, personal relationship) • Tried HARD to win the network expansion in 5GHz with PMP430 • After field trials and technology workshop NGI selected Extreme • Over $10M of business and growing

  13. Winning vs. Radwin

  14. About Radwin • Privately held company • Provider of sub 6GHz backhaul (PTP) solutions • Target segments: Cellular operators, service providers, video surveillance and variety of private networks • Operating from Israel with regional headquarters in North America, Latin America, EMEA and APAC • Sells through RAD channel under the brand of Airmux • Introduced PTMP solution – HPMP 5000 since mid 2011 • Aggressive in its Sales and GTM • Aggressively approaching Alvarion customers and partners

  15. Radwin - PTP ULTRA PTP BNB 14 BNB 28/100

  16. Radwin - PTP ULTRA PTP BNB 14 BNB 28/100

  17. Radwin - PTMP Extreme ULTRA PTMP

  18. Radwin - PTMP Extreme ULTRA PTMP

  19. Radwin - General

  20. Summary

  21. High Capacity PTP Solutions - $/Mbps • Ultra enables you to fight head to head and WIN! • The combination of high power (24dBm), high capacity (250Mbps) and differentiating features allows you to proactively attack Cambium (Motorola), Radwin and Proxim • The dual radio future of Ultra creates an un-matches $/Mbps !!!

  22. Winning Business in 2012 Winning Tools Ultra PTP • Tools: $/Mbps of Ultra, max capacity, high Tx power, price • Go after Motorola and Radwin partners Leverage Extreme 5000 • Best NLOS performance • Vehicular CPE Win with Extreme 3650 and 3600 • Upper band support • Dual carrier and dual sector support Protect with the coming future • High-end Ultra PTMP platform • Compact 3.6x with 4x4 and dual 2x2 sectors

  23. Thank You Name: Tsahi Tal E-Mail: Tsahi.Tal@alvarion.com Phone: +972-545-480-786

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