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Jung ah hyun , Hong Eun Ji. AD Proposal. Index. Index. Ⅰ. Current AD. Ⅰ. Current AD. Ⅱ. Current Situation. Ⅱ. Current Situation. Ⅲ. 문제점. Ⅲ. Problem. Ⅳ. Key Recommendation. Ⅲ. Problem. Ⅳ. Key Recommendation. Ⅴ. Target . Ⅵ. Objectives. Ⅴ. Target Market. Ⅶ. 광고 전략 ( 장점 ).
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Jung ah hyun , Hong EunJi AD Proposal
Index Index Ⅰ. Current AD Ⅰ. Current AD Ⅱ. Current Situation Ⅱ. Current Situation Ⅲ. 문제점 Ⅲ. Problem Ⅳ. Key Recommendation Ⅲ. Problem Ⅳ. Key Recommendation Ⅴ. Target Ⅵ. Objectives Ⅴ. Target Market Ⅶ. 광고 전략(장점) Ⅶ. AD Strategies Ⅷ. 광고 시안 Ⅷ. Video AD Ⅸ. 나아갈 방향 Ⅸ. Outcome
1 Contents Contents Contents Contents Ⅰ. Current AD http://www.tvcf.co.kr/YCf/View_pop.asp?Code=A000116037 http://www.tvcf.co.kr/YCf/View_pop.asp?Code=A000119859
2 Contents Contents Contents Contents Ⅱ. Current Situation- 1. Speed of LTE The difference between 3G and 4G speeds of 60 seconds.
2 Contents Contents Contents Contents 2. Building of LTE net
2 Contents Contents Contents Contents 3. Number of LTE User 700,000 500,000 480,000 380,000
2 Contents Contents Contents Contents * Number of subscribers 10Thousand 1330 510 300 70
2 Contents Contents Contents Contents 4. Charge of LTE
3 Contents Contents Contents Contents Ⅲ. Problem - 1. Different of speed Much different from actual LTE theoretical speed. Although currently slightly ahead of the 3G speed, users increases, the LTE can also slow down the speed.
3 Contents Contents Contents Contents Ⅲ. Problem - 2. Unfinish of LTE net • Compares in Seoul and to region about nationwide network construction incompletion from the present advertisement LTE watches are insufficient compares, does not refer not to be, does LTE phone sales with national. If currently purchases 4G phones, the service use is wrong from the place.
3 Contents Contents Contents Contents Ⅲ. Problem - 3. Expensive charge • To compare in 3G and the basic charge system to be expensive, 4G data unlimited charge system nil.Compares in 3G and charge system the sheep of the data which comes to give especially the chin without is insufficient. So, will see the video, or, to the case which will search the media there being a possibility of meeting the fee bomb because the many data being consumed.
4 Contents Contents Contents Contents Ⅳ. Key Recommendation * Circle advertisement - Watch before being constructed, before service starting the advertisement which LTE services is unreasonable. - The area by LTE speed advertisements which generalize the speed which is not uniformly. • * New advertisement • After watch constructing, goes over the entire country and outer space LTE services are possibility popular animated cartoon parody of contents. • - The popular animated cartoon parody which shows LTE services which stand the rapid pace 3G.
4 Contents Contents Contents Contents Ⅳ. Key Recommendation While becomes the other ket, manhood, the young people, with interest 20-30 leads an interest, the advertisement. The technique of animated cartoon and being revealed of past meets and makes a present the fun. Is caused by with like this advertisement and attempts of target other ket class conversions with LTE, with construction of LTE watches which are complete expansion of LTE enterprises.
5 Contents Contents Contents Contents Ⅴ. Target 20-30 basic 3G type writings in standard, LTE members are increased, 2G 10 young people users and the manhood users in 2G 40-50.
5 Contents Contents Contents Contents * Age subscribers 62.6%. 12% 25% 31% 16% 26% 63.6%
6 Contents Contents Contents Contents Ⅵ. Objectives 10 Thousand 360 207 70 83 70 In the coming 2012 years, 1. With 2G service ends 2G users is immature together with LTE customers. (The middle manhood object) 2. 3G machineries and tools in order to produce LTE machineries and tools mainly 3G users are immature with LTE customers.
7 Contents Contents Contents Contents Ⅶ. AD Strategies 1. Information transmission 1) Merit of Speed - Compares in 3G, the maximum 10 time rapid pace. This nil the video cutting. The download/upload speed being quick. 2) Only for LTE App/Equipment - LTE whole aspect [ayp] is coming to make plentifully, spatial formation only of the users who write LTE phones. 2. Ad for gives on feel - In the consumer cartoon of reminiscence with the parody box, calls the perfume in lieutenant general year layer and gets up, a fun and an interest in 20-30 the young people and leads.
8 Contents Contents Contents Contents Ⅷ. Video AD Galaxy Express 999 1) Train outside cosmic space. 2) The train inside - '철이' sees the window outside, mom thought the box. 3) '메텔' in '철이' question box. 4) '철이' in '메텔' answer box. 5) '메텔' with '철이's mom photographs SNS. 6) Retwitt. 7) The expression which '철이' is absurd. 8) Again the first scene
8 Contents Contents Contents Contents Ⅷ. Video AD • 2. Roses girl, Candy • 1) The rose garden corner, '캔디' appearances from behind which are dejected. • 2) '테리우스' respects '캔디' searches the video which makes laughter. • 3) the video loading to be long, cutting repeatedly. • 4) by the way, tries to know '캔디' thinks the video with LTE phones. • 5) the expression which '테리우스' is absurd. • 6) again the first scene.
9 Contents Contents Contents Contents Ⅸ. Outcome AD Strategies Target Objectives