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Advocacy Activities under the 7up4 project

This project, led by Pradeep S. Mehta, focuses on defining advocacy activities under the 7up4 initiative. It emphasizes creating awareness through non-enforcement mechanisms and includes networking structures, information exchange platforms, media outreach, and meetings. The persuasion strategy is voluntary, targeting national stakeholders in project countries through National Reference Groups (NRGs). Each NRG, composed of key stakeholders in regulation, aims to plan national advocacy based on research findings. Meetings align with research reports and project stages, highlighting consumer advocacy involvement and media outreach. Specific issue-based advocacy documents and quarterly e-newsletters will aid in dissemination. Linkages with the government include presenting findings and recommendations for constructive discussions. The advocacy route is non-confrontational, fostering collaboration among all stakeholders.

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Advocacy Activities under the 7up4 project

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  1. Advocacy Activities under the 7up4 project Pradeep S Mehta Secretary General, CUTS International

  2. Defining Advocacy • Activities to create awareness through non-enforcement mechanisms • Include networking structures, information exchange platforms, media outreach and meetings • Persuasion strategy, hence largely voluntary • Under 7up4, advocacy to be at national levels • Will include all national stakeholders in project countries

  3. National reference group (NRG) • A NRG in each project country • Purpose to decide on plan for national advocacy • Composed of key stakeholders in regulation • (CSOs, media, academia, govt, regulatory agencies, business etc) • Discussion to be based on research findings • Research findings to be key in mapping advocacy

  4. NRG Meetings • Three NRG meetings in each country • Meetings to be in line with research reports • First meeting discussion in line with PCP final report • Second meeting after draft CRR preparation • Third (final) meeting after final CRR and regional and national workshops

  5. Special emphasis on advocacy • Emphasis on involving consumer advocacy groups and media • Consumer concerns to be highlighted in all disseminated materials • Consumer groups to be linked to INCSOC, established 2002 • When consumer movement not active, credible NGOs with consumer issue on agenda to be used

  6. Media outreach and advocacy • Specific issue-based advocacy documents to be prepared • Wide distribution of publication for further NRGs discussion. • One e-newsletter to be developed quarterly and circulated • A project webpage with updates related to project. • An outreach strategy for target audience after CRR

  7. Linkages with the Government (to be developed) • NRG reports to have recommendation to govt • Gvt also represented in NRG • Findings to be presented for discussion at govt level • Advocacy route not confrontational

  8. THANK YOU

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