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Making Social Work Count Lecture 1

Making Social Work Count Lecture 1. An ESRC Curriculum Innovation and Researcher Development Initiative. Why Numbers Matter in Everyday Life. Learning outcomes. Numbers in everyday life – choosing a mobile. How did you know you were getting good value for money?

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Making Social Work Count Lecture 1

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  1. Making Social Work Count Lecture 1 An ESRC Curriculum Innovation and Researcher Development Initiative

  2. Why Numbers Matter in Everyday Life

  3. Learning outcomes

  4. Numbers in everyday life – choosing a mobile • How did you know you were getting good value for money? • How did you make comparisons between deals?

  5. Quiz Time! • What gender are you: Male Female

  6. Quiz Time! • What age are you: Under 18yrs 26yrs – 29yrs 18yrs-21yrs 30yrs - 33yrs 22yrs-25yrs Over 34yrs

  7. Quiz Time! • How did you travel to class today: Walk Cycle Bus Car – drive self Train Car - lift

  8. Quiz Time! • Which of these supermarkets did you last shop in: Asda M&S Waitrose Co-op SainsburysMorrisons Lidl Tesco Aldi

  9. Quiz Time! • What day of the week did you last shop in the supermarket: Monday Thursday Tuesday Friday Wednesday Saturday Sunday

  10. Quiz Time! • Which of these supermarkets do you have a loyalty card for: M&S Sainsbury’s Tesco

  11. Who wins with supermarket loyalty cards? Shoppers? • 85% of the UK population have a supermarket loyalty card • A year after Tesco introduced the Clubcard, card holders were spending 28% more in Tesco and 16% less in Sainsbury’s (who then introduced their own loyalty card) • In 2009, 15 million Tesco customers received £259 million in vouchers • 80% of supermarket profits come from 20% of customers

  12. Who wins with supermarket loyalty cards? Supermarkets? One supermarket was reported to have spotted a trend: fathers came into stores on their way home from work on a Friday, to buy nappies for their children. As a result, the store placed six-packs of beer on the adjacent shelves, and found that the sales of beer went up.

  13. Additional viewing: ‘The Joy of Stats’ http://www.gapminder.org/videos/the-joy-of-stats/

  14. Key concepts • Number – a unit of measurement • Statistic – a numerical value or number • Quantification – the act of counting and measuring that maps observations and experiences into members of some set of numbers • Statistics – the study of the collection, organisation, analysis, interpretation, and presentation of numbers

  15. Relating numbers to other data Where do millionaires live? http://www.guardian.co.uk/news/datablog/interactive/2012/sep/13/money-uk-multi-millionaires-regional-breakdown

  16. Relating numbers to other data Have GCSEs rates changed?

  17. Relating numbers to other data Hate crime in England and Wales http://www.guardian.co.uk/news/datablog/interactive/2012/sep/13/hate-crime-map-england-wales

  18. Using numbers to quantify

  19. Using numbers to describe

  20. Using numbers to explain

  21. Social Construction of Statistics • What is measured? • How? • For what purpose? • What happens next?

  22. Example – crime data • Definition of an act as a crime • by an individual • by society • Detection of that act • was it reported? • to whom? • Response to the act • warning v prosecution • legislation • Recording of the act

  23. Example – educational outcomes and ethnicity 65% of pupils are of ‘ethnic minority’ background In 2003, 70% had less than five higher grade GCSEs

  24. The statistical picture is complicated

  25. Factors influencing educational outcomes

  26. Learning outcomes Are you able to: • appreciate that numbers are a critical component of everyday life • understand how numbers can be created, represented and interpreted in social life • explore how quantification can help us understand a complex issue • understand basic statistical concepts

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