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Media Portfolio

Media Portfolio . Presented for: Bill Van Luven Created by: Kat Bastow Liam Bonser Sandy Truong Ashley Li. Team Members. Kat Bastow Created Memorandum of Rationale and slideshow Sandy Truong Created media release and survey monkey Liam Bonser Created marketing letter Ashley Li

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Media Portfolio

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  1. Media Portfolio Presented for: Bill Van Luven Created by: Kat Bastow Liam Bonser Sandy Truong Ashley Li

  2. Team Members • Kat Bastow Created Memorandum of Rationale and slideshow • Sandy Truong Created media release and survey monkey • Liam Bonser Created marketing letter • Ashley Li Created final project format and brochure

  3. Memorandum of rationale • Within this portfolio, the following will be discussed: • The brochure • The marketing letter • The media release

  4. The brochure:front Spaghetti-Licious Taste-a-Thon! Date: April 14, 2012 Time: 1pm-4pm 1078 Marine Drive, North Vancouver

  5. The brochure: back For more details, please our Facebook website: http://www.facebook.com/BostonPizza Give more Support to Children The total proceeds will go to the BP foundation, and it will help more Children. Our own Canuck, Dave booth, will be at the event to share his thoughts on families in need and the health and well-being of children. Boston Pizza’s food innovator Terry Peters will also be present to give a short speech about the new sauce.

  6. The marketing letter • Our pitch to head office • Importance of high-quality food products • Market research and survey results • Spaghetti-licioustaste-a-thon

  7. Survey monkey results When preparing pastas at home do you.. When dining out, do you prefer a restaurant that makes their sauces themselves?

  8. The media release Spaghetti-licious taste-a-thon • Promote new sauce - Taste-a-thon event • David Booth gives a speech-available for photos and autographs • Terry Peters gives a speech • Boston Pizza red box donation • Event outline 1-4pm

  9. conclusion • Many benefits to Boston Pizza • We are listening to our guests • Social responsibility

  10. Thank you for listening!

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