CASE STUDY: NANGGUNG SUB DISTRICT, BOGOR, INDONESIA Objective 2: Markets October 2006

1. AGROFORESTRY & SUSTAINABLE VEGETABLE PRODUCTION IN SOUTH EAST ASIAN WATERSHEDS – SANREM (1st Year) CASE STUDY: NANGGUNG SUB DISTRICT, BOGOR, INDONESIAObjective 2: MarketsOctober 2006 By Iwan Kurniawan

2. Objectives: • Identify the potential VAF species or products for Nanggung Farmers • Identify market channels & marketing problems • Enhances farmers’ understanding of market mechanism • Identify opportunities to improve the quantity & quality of VAF

3. Methodology • Triangulation Rapid Market Appraisal (FGD/PRA, market intelligent, secondary data collection) • Focus groups discussion using open question to farmers group & market agent • Qualitative analysis • Location: Parakan Muncang, Hambaro & Sukaluyu Villages

4. HAMBARO • The current species that were grown are Long bean & Cucumber. Plant in open area • The production is in small quantity, mix grade & seasonal • Farmers sold their vegetables to neighbor and local market directly and/or by local collectors • Basically, there is no sustainable link between farmers & market • Need TA re seed selection, methodology of fertilization & vegetables farming system

5. PARAKAN MUNCANG • Vegetables: Ceisin, Long Bean, Tomato, Cucumber, Chili and Kidney Bean • Plant in open area, water supply depend on rainfall, & limited fertilizer • Average land ownership: 500-2000 m2 • The vegetables market has already exist. Sold to neighbor and local market by local collectors. • No information re volume of production, quality & continuity of supply

6. SUKALUYU • Because of long dry season, all vegetables such as kucai, tomato, chili, long bean etc. can’t be grown normally • Kucai is good to plant under Pine tree as well as Honje • Farmer is able to harvest 1000 bunch of kucai from 90 m2 • Most of Honje plant on Perhutani Pine plantation as AF. • Most of farmers sell their vegetables to local collectors • The price was relative low than other village because of high transportation cost.

7. MARKET CHANNELS • Channel A(74.67%) Farmers  Neighbors/local household • Channel B (8%) Farmers  directly sell to local market (Cibeber and Nanggung) • Channel C (15%) Farmers  Local Collectors/traders  Local market (Cibeber/ Nanggung) • Channel D(2%) Farmers  Local market  Regional Market (Leuwiliang, Bogor Market, Warung Jambu Market)

8. MARKETING PROBLEMSFARMERS LEVEL • Small scale, low productivity, low quality • Irregular yields • No market information (P, market demand) • No credit access to extent their business • No collective marketing institution

9. MARKETING PROBLEMSLOCAL COLLECTORS • Irregular supply of vegetables • No grading and sorting • Limited knowledge on storage • Limited capital • No long term contract with next market agents

12. CONCLUSION • Farmers plant the vegetables did not base on market demand • Potential VAF are Kucai, Honje, Tebu Telor and Katuk • Farmers have limited knowledge on irrigation system, soil fertility management, pest and disease control, integrated crop management • Source of market information are came from local traders and personal visit • Farmers could improve their income as long as they can improve productivity of the land and the quality of VAF • Vegetable is perishable products, which need to sell immediately after harvest. Storage will be important activity in post harvest. • Bogor, Jakarta will be prospective market for Nanggung AF products

13. RECOMENDATIONS • Promote & develop indigenous vegetables (Honje, Kucai, Tebu Telor, Katuk) as VAF • Conduct research on how to improve the vegetables production & quality under AF • Follow up marketing research to identify the high value vegetables and market demand, find & solve the marketing problems, and develop market linkages

14. THANK YOU

15. WORK PLAN