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Layout

Layout. The layout is the template for your pages. It organizes all your design elements so that you can place them later. . columns & guide lines. Structure. By using columns and guides, your pages will be uniform and even. Dominance.

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Layout

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  1. Layout The layout is the template for your pages. It organizes all your design elements so that you can place them later.

  2. columns & guide lines Structure By using columns and guides, your pages will be uniform and even.

  3. Dominance Each page should have a dominant element on the design. This may be a photo or a connected group of photos. dominant pic

  4. Contrast Try to mix up elements and sizes of photos on your page to create contrast and variety, increasing reader appeal.

  5. Eyeflow/Eyeline photo eyeline This is the invisible (or white space created) line that runs across the DPS, helping connect the two pages and keeping the reader’s visual flow.

  6. Linkage Eyeline links the pages Each DPS should be designed as one unit, not two separate pages. Linkage helps readers stay on the pages longer and make things look more unified.

  7. DPS specific terms • Layout (template for each page) • Structure (column division) • Dominance (focal point of the page) • Contrast (visual interest created by variety) • Eyeflow/Eyeline (keeps the reader interacting w/content) • Linkage (visually links two facing pages) • These elements should be a part of the page designing process.

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