Digital marketing training institute in Pune

1. Digital Marketing Training

2. * What is Marketing : • Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

3. * Traditional Marketing : • It is the traditional modes of marketing that have been used since the beginning of marketing and advertisements. This includes: • Television. • Newspaper. • Radio. • Flyers and billboards by the roads and highways. • Ads in related weekly magazines.

4. What is Digital Marketing? • Digital marketing is a modern marketing technique that makes use of the internet. • Digital marketing includes platforms like: • Social media like Facebook, Twitter,Instagram. • Business networking sites like LinkedIn. • Promotional ads via emails. • Websites,Blogs,etc

6. Benefits of Digital marketing : *Reduced cost : Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.  *Real time result : With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.

7. Tracking : By Google Analytics :  You can see everything in real time including: Number of visitors. Most active time of the day. Conversion rates. Bounce rates. When you have the result handy in real time, you waste no time taking action.

8. * Methods/Types of Digital Marketing : • SEO • SMO • PPC • Content Marketing • Video Marketing • Affiliate Marketing • Video Marketing

9. Search Engine Optimisation(SEO) • SEO is the process to get the ranking of website in Google or any search engine SERP's (Search engine result pages). • Like Google,Yahoo,Bing,etc • If our website is on 1st page of Google then we will get more visitors and business. • There are two important parts in SEO

10. 1. On Page Optimisation : • Keyword analysis • Meta tags creation (Title, Desc, Key) • Google analytics • Google Webmaster • Heading tags • Content optimisation,etc

11. 2. Off Page Optimisation : • Dir ( Normal, regional,niche) • local classifieds • business listings • Social bookmarking • Document Sharing pdf, ppt • video submissions • image submissions • competitor back links

12. Off Page activities : Directory Submissions   * A group of websites where we can submit our website with keywords to generate the back links. Directory Submission types : 1 Normal Submission  2 Niche Submission : relevant dir 3 Regional Submission : location based

13. Benefits of Directory Submissions • 1. It generates quality back links for the websites. • 2. To promote the website with specific keywords. • 3. To increase the visitor of the site.

14. With regional directory submissions we can benefits by geographically targeted links for website. • Online visibility for local searches is high • Able to drive a considerable amount of targeted traffic to your website

15. Example: • Free directory submission websites • Free high PR directory submission websites • USA free directory • UK Free directory list,etc

16. Classifieds • Free Classified Ads helps you connect to the buyer/seller within a short period of time. Free Classified Ads Online is best way to buy and sell property, mobile phone, cars, automobiles, laptop, computers, flats, motor bikes, business opportunity, computers accessories, sports equipment's, anything and everything.

17. Format of classified : • Title  • Description : • Contact us details  • Eg. Olx, quikr etc * Drawback : Its only visible short time. After some time we need to re post ads. * Practical :

18. Biz Listing • A business listing is an online entry that contains your business Name, Address and phone number along with other details. There are a lot of websites like Justdial and Indiamart where local businesses can create free local business listings.  • Live links will not expire • Practicals

19. Social Bookmarking • Social Book marking is a way to store & Manage URLs on web pages that we like or want to share using a bookmarking sites. • These bookmarks are usually public, and can be viewed by other members of the site where they are stored. • Benefits : - Your link get indexed by Google - Strong Back-links - Website Traffic & keyword ranking Improvement

20. www.reddit.com • www.stumbleupon.com • www.tumbler.com • www.instapaper.com • www.xmarks.com • www.bibsonomy.org • www.delicious.com • www.digio.com

21. Document Sharing * One important benefit of document sharing is that you can share a wide variety of documents. * Document sharing also includes PDF Files, PowerPoint presentations etc.

22. Example : • http://www.scribd.com • http://www.issuu.com • http://www.slideshare.net • http://www.docstoc.com • http://www.mediafire.com • http://www.smashwords.com • http://www.4shared.com • http://www.authorstream.com • http://www.slideboom.com

23. Images Submissions Image submission in SEO simply means leaving images related to your website in different image submission or sharing sites.Image attract more customers. Image submission involves choosing the right image, file format, Title, and image description & Links. These websites are having high PR. eg. Image submission websites

24. Example sites for Image Submission https://www.flickr.com/ www.imgur.com www.photobucket.com

25. Video Submissions : • Images and videos have more reaches than an ordinary post. They attract traffic & gives more leads that converts into sale. Images and Video have the capacity to go viral and by this way you can promote your website or store on the Digital World . • Image and Video submission sites have good PR. It means backlinks from these sites gives your website more credibility ,visibility and organic traffic and you can rank on top pages by publishing your images and videos on these High PR websites and earn backlinks also .

26. What is vSEO : Video SEO (vSEO) is the process of improving the ranking or visibility of a video in video search engines or search engines in general, allowing it to show up, preferably, on the first page of results. This process involves creating video metadata that is relevant to what people are searching for as well as building video content that generates traffic for a specific website. To optimize video we will add Title,Desc,Keywords in Video.

27. Example : • https://vimeo.com/ • https://www.4shared.com/ • https://www.mediafire.com/ • https://www.ustream.tv/ • https://myspace.com • https://archive.org/ • https://aitsdm001.wistia.com/ • http://www.dropshots.com/ • https://myspace.com

28. Search engine submissions :  • Submit your website to the most popular search engines likeGoogle, Yahoo, MSN, Altavista, etc., to get listed for free. • Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps a webmasters increase the rankings of a web pages. eg. http://www.freewebsubmission.com/

29. Web 2 Technology :  • Web 1.0, which represents the first generation of Web.Initially, all websites where static sites because of the restricted technologies. Creating a website required a huge amount of HTML expertise and expensive design software. An enormous amount of time and effort was used. • The new way web2:  • Today, web 2.0 has made it a whole lot easier for users to create web pages that are built on CMS (Content Management System), forums, blogs, etc. • All Web 2.0 sites that allow you to post your interesting and unique content on them. • Helpful for getting huge traffic and backlinks to your site.

30. Features : • Social networking websites • Self-publishing platforms (e.g., Livejournal) • Social bookmarking • Tagging (which enables users to label websites, videos, links & images) • Like buttons (which allow a user to indicate that they are pleased by content) • Free distribution of information • Enables users to organize and find information collectively • Dynamic content and rich user experience, that is responsive to user input. Information flows two ways between the site owner and site users using online commenting, review, and evaluation. • eg. • Blogger,Hubpages,Livejournal,WordPress,Jimdo,Wix, etc.

31. Blogging * This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. * Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawl by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine. Eg.Blogger.com

32. Guest Blogging :  Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field. * The benefits of guest blogging are :  • You will get backlinks from authority sites. • People look up to you as an expert. • Targeted referral traffic floods to your site. • Positioning yourself as an authority and well-known name in the industry. * Google Search Strings  : • Looking for something besides the typical “keyword” + “write for us”? • Your Keyword “submit guest post” • Your Keyword + guest post

33. Thanks …