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Overcoming Messaging Challenges: Strategies and Solutions for Effective Communication

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This presentation delves into the challenges and solutions associated with messaging within the New York State Office of Children and Family Services (OCFS). Led by Communications Director Eddie Borges, we explore the complexities of controlling and delivering messages effectively through various channels, including search engine marketing, social media, and emerging technologies. Case studies such as "Bridges to Health" and juvenile justice transformation highlight practical strategies to enhance communication, bolster agency transparency, and optimize messaging for impactful outreach.

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Overcoming Messaging Challenges: Strategies and Solutions for Effective Communication

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  1. Messaging:Challenges & Solutions Eddie Borges Communications Director / PIO NYS Office of Children and Family Services (OCFS) Emerging Technologies

  2. 1. NYC         (7,433,820)* 51. Buffalo   (631,120) 57. Capital District                     (556,750) 80. Rochester                     (390,580) 81. Syracuse                     (388,000) 93. Burlington Plattsburgh                         (331,320) 157. Binghamton                         (138,390) 169. Utica    (106,280) 175. Elmira   (96,090) 177. Watertown (94,960) * TV Households NIELSEN US MEDIA MARKETS

  3. Controlling Message Delivering Message Challenges   

  4. Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) Challenges                Solutions

  5. Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) Website Wikipedia YouTube Challenges                Solutions

  6. Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) Website Wikipedia YouTube Web 2.0 toolbox Case Study 1     Bridges to Health Challenges  Solutions

  7. Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) Website Wikipedia YouTube Web 2.0 toolbox Case Study 1     Bridges to Health YouTube Challenges  Solutions

  8. Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) Website Wikipedia YouTube Web 2.0 toolbox Case Study 1:       Bridges to Health YouTube Itunes Challenges  Solutions

  9. First Month:10,000 hits!

  10. Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) Website Wikipedia YouTube Web 2.0 toolbox Case Study 2:  Transforming     Juvenile Justice Challenges  Solutions

  11. CAVEAT Web 2.0 Tools are not to be used to replace proactive communications, but to complement them.

  12. Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) Website Wikipedia YouTube Web 2.0 toolbox Case Study 2:  Transforming     Juvenile Justice Wikipedia YouTube Facebook Challenges  Solutions

  13. Why Facebook?

  14. Web 2.0: Looking Ahead @ OCFS • Optimize Facebook • Website Redesign • Further Exploit YouTube • Explore Hulu • Experiment with Google Wave • Implement Instant Messaging & Texting • Increase Agency Transparency

  15. edwardborges@gmail.com

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